MBA BLOG

The content of this site are my own personal opinions and do not represent my employer's view in anyway. Apeejay Institute of Management is not responsible for any of the contents posted.In addition, my thoughts and opinions often change, and as a weblog is intended to provide a semi-permanent point in time snapshot you should not consider out of date posts to reflect my current thoughts and opinions. Some of the contents posted do not belongs to me and sources from where it has been taken are mentioned.Students should not consider the suggestions or material posted here as sole criterion for obtaining good marks.

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Useful Web links

2009-07-05T23:52:00.000-07:00

Industry Association Web Sites
■www.the-dma.org - The Direct Marketing Association Web Site.
■www.marketingpower.com - American Marketing Association Web Site.
■www.dma.org.uk - The UK Direct Marketing Association Web Site.
■www.fedma.org - The European Direct Marketing Association Web Site.
■www.adma.com.au - The Australian Direct Marketing Association Web Site.
■www.hkdma.com - The Hong Kong Direct Marketing Association Web Site.

Industry Magazine/Journal/Periodical Web Sites
■www.dmnews.com - DM News, a weekly journal for direct marketing professionals.
■www.directmag.com - Direct Magazine, a monthly magazine for direct marketing professionals. ■www.1to1.com - 1 to 1, a monthly magazine for direct marketing professionals.
■www.targetonline.com - Target Magazine, a monthly magazine for direct marketing professionals.
■www.multichannelmerchant.com - Multichannel Merchant Magazine, a monthly magazine for direct marketing professionals dealing specifically with multichannel sales.
■www.BtoBonline.com - BtoB Magazine, an online journal for marketing and e-commerce strategists
■www.adage.com - Ad Age Magazine, a comprehensive weekly news magazine covering all aspects of the U.S. advertising business.
■www.marketingmag.ca - Canada's equivalent to Advertisting Age
■www.responsemagazine.com - Response Magazine, a monthly magazine for electronic direct marketing professionals.
■www.searchmarketingstandard.com - Search Marketing Standard, a quarterly magazine for search engine marketing professionals.
■www.revenuetoday.com - Revenue Magazine, a monthly magazine online marketing professionals.
■www.insidedirectmail.com - Inside Direct Mail, your monthly report on direct mail statistics, trends and lists.
■www.foliomag.com - Folio Magazine, the monthly magazine for magazine management.
■www.emarketingandcommerce.com - eM+C, the monthly magazine for search engine marketing professionals.
■www.fundraisingsuccessmag.com - Fimd Raising Success, the monthly magazine for effective nonprofit strategies.
■www.Quirks.com - Quirks Marketing Research Review, an online publication dedicated to providing practical applications in Marketing Research.

E-Commerce Information & Research Web Sites
■www.emarketer.com - Internet and e-commerce research and survey results.
■www.wdfm.com - Free weekly newsletter which critiques marketing oriented web sites.
■www.marketingsherpa.com - Free newsletters, case histories and statistics regarding online marketing.
■www.wilsonweb.com - Web marketing and e-commerce tips and hints by Dr. Ralph F. Wilson.
■www.ecommercetimes.com - Current news regarding the world of e-commerce and e-business. ■www.internetnews.com - Internet and e-commerce statistics covering a wide range of topics including PC penetration by geographic region, Internet usage numbers by month, top web sites, etc. The list is quite exhaustive and is compiled from sources such as AOL, Nielson Ratings, Harris Interactive, etc.
■www.imediaconnection.com - Marketing news, features, podcasts covering the online marketing sector.
■www.customerthink.com - CRMGuru - the global thought leader in customer-centric business.
■www.clickz.com - Expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing.
■www.marketingvox.com - Online marketing, internet marketing and e-marketing news for media buyers.
■www.mediapost.com - Online resource for all advertising media profesionals-print, online, radio, TV, cable….
■www.marketleap.com - Free search engine marketing tools for your website analysis: Link Popularity check, Search Engin Saturation and Keyword Verfication.
■www.alexa.com - Another free tool that provides traffic rankings and related links for the top web sites.
■www.compete.com - Another free tool that provides traffic rankings and related links for the top web sites.
■blog.nielsen.com/nielsenwire/ - Consumer news insights and reports.
■www.mediapost.com/publications/?fa=Articles.showEdition&art_type=13 - Breaking digital news by Media Post.
■www.paidcontent.org/ - The economics of content.

Other Pure Informational & Research Web Sites
■www.jup.com - Internet and e-commerce research and survey results. Free, but registration is required.
■www.exporthotline.com - This site houses hundreds of national and international government reports covering the rules, regulations, trends and forecasts of product and service sales by country. For example, in one extensive report you can learn of Italian e-commerce habits, trends and forecasts. In another report you can learn of the state of the TV cable market in Sweden. Free, but registration is required.
■www.amrresearch.com - Web site of AMR Research, a leading provider of business application and technology research for global organizations. View partial reports covering such topics as e-commerce, customer relationship management, and other strategic business applications.
■www.harrisinteractive.com - Web site of Harris Interactive, a worldwide market research firm best known for pioneering the use of the Internet to conduct scientifically accurate market research. Search their extensive library for relevant industry findings.
Census Information Web Sites

Privacy Rules & Regulations Web Sites
■www.understandingprivacy.org - Here you can find some simple tips to keep your information private, both online and off. They also have a variety of tools and resources to help businesses become more knowledgeable about good privacy practices.
■www.ftc.gov/privacy/index.html - Regualtions and rules about finacial privacy, credit privacy and Children's Privacy from Federal Trad Commission
■www.privacy.ca.gov/cover/onlineprivacy.htm - Privacy laws about financial privacy, health privacy, and online privacy from California Government
■www.the-dma.org/guidelines/EthicsGuidelines.pdf - Provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct

Make your Resume

2009-06-08T01:16:00.000-07:00

Click on the desired links below::
1.How to write a Resume
2.Resume Samples
3.Electronic Resume
4.Difference between Resume and CV
5.Resume writing guide
6.Resume Layout
7.Writing Resume Objective
8.Objective Samples
9.Tips for Freshers
10.Resume Mistakes
11.Resume Formats
12.How to Make your Resume stand Out

HRM by Gary Dessler

2009-06-07T03:36:00.000-07:00

Click on the chapter links to download PPTs::

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16

2009-06-07T01:20:00.001-07:00

Are you an MBA student ?? if Yes,You are at right place..Read further..

Contents : (Click the topic to read)

(23 categories::Last updated 7 JUNE 2009)

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1.Course Resources for MBA

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2.Free Online Journals

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3.Top Rated B Schools and Management Institutes

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4.Syllabi of MGT courses (only for reference.It is strongly recommended to refer libray for updated syllabi)

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5. My Subject PPT's

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6.Previous Year Question Papers(NEW)

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7.List of Marketing blogs

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8.Examination technique:Attempting questions

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9.Writing assignments

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10. Interview Tips

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11.GD : Group Discussion tips

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12.Case based presentations:A way to handle

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13.Presentations made easy:Follow these 17 steps.

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14.Scoring in internals at LPU

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15.PAT Xclusive:KG quiz(Unlimited version)

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16. Latest brand quizes

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17. 34 Creative Advertising Ideas

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18.Faculty (LSB-Management) emails

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19. 80 Job Sites

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20.How to write References. (by Dr.Rajesh verma)

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21. Free E Books

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22.Marketing : A complete Study resource

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23. Today's Business News

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Didnt find anything worthwhile???? or you want something more??

Please mail your suggestions at any of the following addresses::

or call me at 9876230542 (its not toll free)

You can explore me more on ::

My Orkut Profile or My Facebook Profile

or Follow me on twitter.com/kanwalgurleen

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Disclaimer:

The content of this site are my own personal opinions and do not represent my employer's view in anyway. LPU (Visit LPU site)is not responsible for any of the contents posted.In addition, my thoughts and opinions often change, and as a weblog is intended to provide a semi-permanent point in time snapshot you should not consider out of date posts to reflect my current thoughts and opinions. Some of the contents posted do not belongs to me and sources from where it has been taken are mentioned.Students should not consider the suggestions or material posted here as sole criterion for obtaining good marks.

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Whats In News today??

2009-06-06T23:56:00.000-07:00

Click on the following links for today's news::

1.Financial Express

2.Domain B

3.Business Standard

4.The Hindu Business Line

6.Reuters Business News

7.Economic Times

8.Business Today

9.NDTV profit

10.UTV business News

11.Deccan Chronicle Business News

12.Rediff Business News

13.India Bizz News

14.Hindustan Times:Business

15.Times of India:Business

16.IBN live:Business

17.Business Mail

18.Business Samachar

19.Zee News : Business

20.International Business times: India

21.The Week

Helpfull tips for GD

2009-06-01T21:21:00.000-07:00

A group discussion can be categorically divided into three different phases:

i. Initiation/ Introduction

ii. Body of the group discussion

iii. Summarisation/ Conclusion

Let's stress on the initiation and summarisation:

Initiation Techniques

Initiating a Group Discussion is a high profit-high loss strategy.

When you initiate a Group Discussion, you not only grab the opportunity to speak, you also grab the attention of the examiner and your fellow candidates.

If you can make a favourable first impression with your content and communication skills after you initiate a Group Discussion, it will help you sail through the discussion.

But if you initiate a Group Discussion and stammer/ stutter/ quote wrong facts and figures, the damage might be irreparable.

If you initiate a Group Discussion impeccably but don't speak much after that, it gives the impression that you started the Group Discussion for the sake of starting it or getting those initial kitty of points earmarked for an initiator!

When you start a Group Discussion, you are responsible for putting it into the right perspective or framework. So initiate one only if you have indepth knowledge about the topic at hand.

There are different techniques to initiate a Group Discussion and make a good first impression:

i. Quotes
ii. Definition
iii. Question
iv. Shock statement
v. Facts, figures and statistics
vi. Short story
vii. General statement

Quotes

Quotes are an effective way of initiating a Group Discussion.

If the topic of a Group Discussion is: Should the Censor Board be abolished?, you could start with a quote like, 'Hidden apples are always sweet'.

For a Group Discussion topic like, Customer is King, you could quote Sam (Wal-mart) Walton's famous saying, 'There is only one boss: the customer. And he can fire everybody in the company -- from the chairman on down, simply by spending his money somewhere else.'

Definition

Start a Group Discussion by defining the topic or an important term in the topic.

For example, if the topic of the Group Discussion is Advertising is a Diplomatic Way of Telling a Lie, why not start the Group Discussion by defining advertising as, 'Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media like newspapers, magazines, television or radio by an identified sponsor'?

For a topic like The Malthusian Economic Prophecy is no longer relevant, you could start by explaining the definition of the Malthusian Economic Prophecy.

Question

Asking a question is an impactful way of starting a Group Discussion.

It does not signify asking a question to any of the candidates in a Group Discussion so as to hamper the flow. It implies asking a question, and answering it yourself.

Any question that might hamper the flow of a Group Discussion or insult a participant or play devil's advocate must be discouraged.

Questions that promote a flow of ideas are always appreciated.

For a topic like, Should India go to war with Pakistan, you could start by asking, 'What does war bring to the people of a nation? We have had four clashes with Pakistan. The pertinent question is: what have we achieved?'

Shock statement

Initiating a Group Discussion with a shocking statement is the best way to grab immediate attention and put forth your point.

If a Group Discussion topic is, The Impact of Population on the Indian Economy, you could start with, 'At the centre of the Indian capital stands a population clock that ticks away relentlessly. It tracks 33 births a minute, 2,000 an hour, 48,000 a day. Which calculates to about 12 million every year. That is roughly the size of Australia. As a current political slogan puts it, 'Nothing's impossible when 1 billion Indians work together'.'

Facts, figures and statistics

If you decide to initiate your Group Discussion with facts, figure and statistics, make sure to quote them accurately.

Approximation is allowed in macro level figures, but micro level figures need to be correct and accurate.

For example, you can say, approximately 70 per cent of the Indian population stays in rural areas (macro figures, approximation allowed).

But you cannot say 30 states of India instead of 28 (micro figures, no approximations).

Stating wrong facts works to your disadvantage.

For a Group Discussion topic like, China, a Rising Tiger, you could start with, 'In 1983, when China was still in its initial stages of reform and opening up, China's real use of Foreign Direct Investment only stood at $636 million. China actually utilised $60 billion of FDI in 2004, which is almost 100 times that of its 1983 statistics."

Short story

Use a short story in a Group Discussion topic like, Attitude is Everything.

This can be initiated with, 'A child once asked a balloon vendor, who was selling helium gas-filled balloons, whether a blue-coloured balloon will go as high in the sky as a green-coloured balloon. The balloon vendor told the child, it is not the colour of the balloon but what is inside it that makes it go high.'

General statement

Use a general statement to put the Group Discussion in proper perspective.

For example, if the topic is, Should Sonia Gandhi be the prime minister of India?, you could start by saying, 'Before jumping to conclusions like, 'Yes, Sonia Gandhi should be', or 'No, Sonia Gandhi should not be', let's first find out the qualities one needs to be a a good prime minister of India. Then we can compare these qualities with those that Mrs Gandhi possesses. This will help us reach the conclusion in a more objective and effective manner.'

Summarisation Techniques

Most Group Discussions do not really have conclusions. A conclusion is where the whole group decides in favour or against the topic.

But every Group Discussion is summarised. You can summarise what the group has discussed in the Group Discussion in a nutshell.

Keep the following points in mind while summarising a discussion:

Avoid raising new points.
Avoid stating only your viewpoint.
Avoid dwelling only on one aspect of the Group Discussion.
Keep it brief and concise.
It must incorporate all the important points that came out during the Group Discussion.
If the examiner asks you to summarise a Group Discussion, it means the Group Discussion has come to an end. Do not add anything once the Group Discussion has been summarised.

1. always be the initiator and concluder of the Group Discussion then being a participant.
2. But if you are particaipant always try to be the most vianl/key participant.
3. put points firmly and always try to get others support too.
4. if you find that the discussion os going offttrack then never loose an oppurtunity to bring it back to straem this is the best point to score max.
5. try to keep latest information on the topic .
6. be very polite , people may try to provoke you to to get more points but try to keep cool.
7. most important don't wait for your turn to speak when discussion is on. inturrupt politely if you want to put forward your points.
8. last but not the least keep atab on the time given for discussion. score points by wrapping up the discussion if you feel that the discussion is heating but the time is going to be over.
9. during clonclusion, do end with the conclusion note. that shows your leadership quality.

Best scoring points are:

1. initiation of discussion,
2.always keeping/trying tokeep discussion on track
3. conclusion on time
4. your capability to keep your cool and listen as well as putting your points.

Group Discussion basically means searching your team player, leadership, communication capability.

Group discussion Tips (GD)

2009-06-01T21:11:00.000-07:00

Click the links below to read:

1.GD tips and topics

2.GD Essentials personality traits

3.Helpfull tips for GD

GD: Essential Personality traits for Placement

2009-06-01T21:02:00.000-07:00

Students commonly ask - What the HR looks for in candidates while the GD is going on?
Read below to know:

Have you ever seen a football game?

Or been a part of a football team?
These questions might seem awkward and absurd when talking about How to crack a Group Discussion to get into a top B-School. But they are relevant to understand the nuances of a Group Discussion.
Just reiterating the cliché that a Group discussion, or Group Discussion, as it is commonly called, is a group process or a team building exercise does not help students. As in a football game, where you play like a team, passing the ball to each team member and aim for a common goal, Group Discussion is also based on team work, incorporating views of different team members to reach a common goal. A Group Discussion at a B-School can be defined as a formal discussion involving ten to 12 participants in a group.They are given a topic. After some time, during which they collect their thoughts, the group is asked to discuss the topic for 20 to 25 minutes.B-Schools use the Group Discussion process to assess a candidate's personality traits.

Here are some of the most important personality traits that a candidate should possess to do well at a Group Discussion:

1. Team Player
B-Schools lay great emphasis on this parameter because it is essential for managers to be team players.The reason: Managers always work in teams.
At the beginning of his career, a manager works as a team member. And, later, as a team leader.
Management aspirants who lack team skills cannot be good managers.

2. Reasoning Ability
Reasoning ability plays an important role while expressing your opinions or ideas at a Group Discussion.
For example, an opinion like 'Reduction in IIMs' fees will affect quality' can be better stated by demonstrating your reasoning ability and completing the missing links between fees and quality as:
'Reduction in IIMs' fees will result in less funds being invested on study material, student exchange programmes, research, student development activities, etc.
'Moreover, it costs money to attract good faculty, create good infrastructure and upgrade technology.
'With reduction in fees, less money will be available to perform these ,activities which will lead to deterioration in the quality of IIMs.'

3. Leadership
There are three types of situations that can arise in a Group Discussion:
~ A Group Discussion where participants are unable to establish a proper rapport and do not speak much.
~ A Group Discussion where participants get emotionally charged and the Group Discussion gets chaotic.
~ A Group Discussion where participants discuss the topic assertively by touching on all its nuances and try to reach the objective.
Here, a leader would be someone who facilitates the third situation at a Group Discussion.
A leader would have the following qualities:
~S/he shows direction to the group whenever group moves away from the topic.
~S/he coordinates the effort of the different team members in the Group Discussion.
~S/he contributes to the Group Discussion at regular intervals with valuable insights.
~S/he also inspires and motivates team members to express their views.
Caution: Being a mere coordinator in a Group Discussion does not help, because it is a secondary role.
Contribute to the Group Discussion with your ideas and opinions, but also try and steer the conversation towards a goal.

4. Flexibility
You must be open to other ideas as well as to the evaluation of your ideas: That is what flexibility is all about.
But first, remember: Never ever start your Group Discussion with a stand or a conclusion.
Say the topic of a Group Discussion is, 'Should India go to war with Pakistan?'
Some participants tend to get emotionally attached to the topic and take a stand either in favour or against the topic, ie 'Yes, India should', or, 'No, India should not'.
By taking a stand, you have already given your decision without discussing the topic at hand or listening to the views of your team members.
Also, if you encounter an opposition with a very strong point at the 11th hour, you end up in a typical catch-22 situation:
~If you change your stand, you are seen as a fickle-minded or a whimsical person.
~If you do not change your stand, you are seen as an inflexible, stubborn and obstinate person.

5. Assertiveness
You must put forth your point to the group in a very emphatic, positive and confident manner.
Participants often confuse assertiveness with aggressiveness.
Aggressiveness is all about forcing your point on the other person, and can be a threat to the group. An aggressive person can also demonstrate negative body language, whereas an assertive person displays positive body language.

6. Initiative
A general trend amongst students is to start a Group Discussion and get the initial kitty of points earmarked for the initiator.
But that is a high risk-high return strategy.
Initiate a Group Discussion only if you are well versed with the topic. If you start and fail to contribute at regular intervals, it gives the impression that you started the Group Discussion just for the sake of the initial points.
Also, if you fumble, stammer or misquote facts, it may work against you.
Remember: You never ever get a second chance to create a first impression.

7. Creativity/ Out of the box thinking
An idea or a perspective which opens new horizons for discussion on the Group Discussion topic is always highly appreciated.
When you put across a new idea convincingly, such that it is discussed at length by the group, it can only be positive.
You will find yourself in the good books of the examiner.

8. Inspiring ability
A good group discussion should incorporate views of all the team members.
If some team members want to express their ideas but are not getting the opportunity to do so, giving them an opportunity to express their ideas or opinions will be seen as a positive trait.
Caution: If a participant is not willing to speak, you need not necessarily go out of the way to ask him to express his views. This may insult him and hamper the flow of the Group Discussion.

9. Listening
Always try and strike a proper balance between expressing your ideas and imbibing ideas.

10. Awareness
You must be well versed with both the micro and macro environment.
Your awareness about your environment helps a lot in your Group Discussion content, which carries maximum weightage.
Caution: The content or awareness generally constitutes 40 to 50 percent marks of your Group Discussion.
Apart from these qualities, communication skills, confidence and the ability to think on one's feet are also very important.

PTU question papers

2009-06-01T11:10:00.000-07:00

1.PPM :Principles and Practices for Management
Dec-07,
May-08,
Dec-08

2.OB :Organizational Behavior
Dec-07,
May-08,
Dec-08

3.AM :Accounting for Management
Dec-07,
May-08,
Dec-08

4.QT :Quantitative Techniques
Dec-07,
May-08,
Dec-08

5.ME :Managerial Economics
Dec-07,
May-08,
Dec-08

6.BE :Business Environment
May-08,
Dec-08

7.POM :Productions and Operations Management
May-08,
Dec-08

8.HRM :Human Resource Management
May-08,
Dec-08

9. MM :Marketing Management
May-08,
Dec-08

10.FM :Financial Management
May-08,
Dec-08

Previous year Question Papers

2009-06-01T09:31:00.000-07:00

Click on the University for Question Papers:

1.LPU

2.ICFAI

3.ICFAI (ALL GROUPS)

4.IGNOU 2005 ,2006 ,2007 ,2008

5.PTU

Top Rated B Schools and Management Institutes

2009-05-31T06:41:00.000-07:00

Top Rated** B Schools and Management Institutes for MBA, PGDM

CLICK ON THE LINKS TO VISIT WEBSITES OF B SCHOOLS::

1.Indian Institute of Management, Ahmedabad (IIM A)
Ranked amongst the top most business schools in India and Asia. The institute offers four programmes in Management. The PGP - Post Graduate Program (equivalent to MBA), the FPM - Fellowship Program in Management(equivalent to Ph.D), the FDP - Faculty Development Program for Management teachers and Trainers and the MDP - Management Development Program - a refresher for middle and top level managers. Admission process for PGP and FPM of IIM Ahemedabad involves taking the Common Admission Test (CAT) followed by group discussion and interviews for short listed candidates.

2.Indian Institute of Management,Kolkata
Ranked amongst the most prestigious business schools in India and Asia. The institute offers three full time programs. The PGDM - Post Graduate Program in Management (equivalent to MBA), the FPM - Fellowship Program in Management, the PGDCM - Post Graduate Diploma in Computer Aided Management. All three programs require the candidate to take CAT. The institute also offer part time PGDBM - Post Graduate Diploma in Business Management for managers with relevant work experience. In addition, MDP - Management Development Programs are held in regular intervals for middle and top level managers.

3.Indian Institute of Management, Bangalore (IIM B)
IIM Bangalore offers two year full time PGP - Post Graduate Program in Management (equivalent to MBA) and a FPM - Fellowship Program in Management. Both these programs require the candidate to take CAT. The institute also offers part time non residential PGSM - Post Graduate Program in Software Enterprise Management. There is a separate entrance test for this program. This business school is ranked amongst the top three business schools in the country.

4.Indian Institute of Management, Lucknow (IIM L)
IIM Lucknow offers a two year full time residential PGP - Post Graduate Program in Management and a four year FPM program. Both these programs require a candidate to take CAT. The institute also has an interesting student exchange program where students of this B-School go to premier B-Schools the world over and do part of their education. Students and faculty from these internationally reputed B-Schools in turn visit IIM Lucknow. It is ranked amongst the top five B-Schools in India.

5.XLRI - Xavier Labour Research Institute, Jamshedpur
Xavier Labour Research Institute, popularly known as XLRI was established in 1949 at Jamshedpur. The institute offers two courses at the post graduation level in management - a post graduate diploma in Business administration and a post graduate diploma in Personnel Management and Industrial Relations (PMIR). Online version of the brochure is also available. In 2001, the average salary (including foreign offers) soared by 70% (over last year) to a whopping Rs.8.06 lakhs per annum. The offers in the Business Management program averaged at an awe-inspiring Rs.9.71 lakhs and in the Personnel Management program at Rs. 6.5 lakhs. And these exclude ESOPs and other means of compensation.

6.ISB - Indian School of Business, Hyderabad
Indian School of Business, Hyderabad is emerging as a preferred choice for MBA aspirants who want to pack in the program into a one year course. As it gradually builds up its permanent faculty base, the ISB has created a unique and sustainable visiting faculty model with some of the world's leading academicians from Wharton, Kellogg, Harvard, Stanford, Chicago, Duke and Texas among others. The school offers a one year Post Graduate Program in Management.

7.FMS - Faculty of Management Studies, University of Delhi
FMS is amongst the top 10 B-Schools in the country and probably one of the two attached to a university amongst the top ten. The full time program of FMS started in 1967. The whole outgoing batch of 2002 was placed within a span of 2 days. There were 8 foreign offers including British American Tobacco (BAT), OLAM and QAI among others.

8.Lovely School of Business(LSB),Punjab
Lovely Professional University,(LPU) is one of the fastest growing private university of India.LIM one of its institutes is Ranked A++ by Business India.Business Barons Ranked it as 3rd best University for further studies.With Already 24000 students in over 600 acres of single campus,LSB the premier B school institute of LPU is set to challenge the top B Schools of India in coming years.Thanks to its curriculum and pedagogy which matches the international standards,LPU has already placed more than 2500 students in short span of time.

9.Indian Institute of Management, Indore (IIM I)
The Indian Institute of Management, Indore (IIMI) is the latest addition to the IIM community. IIMI has a two-year post graduate programme emphasizing on Experiential learning, IT orientation, and Social Sensitivity. The construction of the new campus is progressing at a rapid pace and IIMI plans to operate out of the new campus from June 2003. IIM-I offers the following programs viz., (a) The Post Graduate Programme (PGP), a two year programme (b) Management Development Programme. These are held throughout the year. (c) Faculty Development Programme (FDP) is designed to assist in the development of teachers, researchers, and trainers for management education and (d) Executive Post-Graduate Programme (Exe-PGP) a 18-months programme, designed for working executives.

10.Indian Institute of Management, Kozhikode (IIM K - Calicut)
Established in 1996, The Indian Institute of Management Kozhikode, IIMK is the fifth Indian Institute of Management. Its academic programmes encompass a range of long term full time diploma programmes such as the Post Graduate Programme in Management, and a number of short duration executive education programmes. The institute also offers an "Interactive Distance Learning Programme"

**The list is displayed randomly.It does not predict rankings.

Other best** business schools in India offering MBA

1.Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS)

2.S. P. Jain Institute of Management Studies, Mumbai (SPJIMR)

3.Schools of Management, IIT (Mumbai, Delhi, Chennai)

4.Management Development Institute, Gurgaon (MDI)

5.Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)

6.Xavier Institute of Management, Bhubaneswar (XIM B)

7.Symbiosis Institute of Business Management, Pune (SIBM)

8.Institute of Management & Technology, Ghaziabad (IMT)

9.Lovely Hons. School of Business,Lovely Professional University,Punjab (LPU)

10.International Management Institute, Delhi (IMI)

11.Mudra Institute of Communications, Ahmedabad (MICA)

12.Indian Institute of Foreign Trade, Delhi (IIFT)

13.T. A. Pai Management Institute, Manipal (TAPMI)

14.Loyola Institute of Business Administration, Chennai (LIBA)

15.Institute of Management Development Research, Pune (IMDR)

**The list is displayed randomly.It does not predict rankings.

Do's and Dont's of Interviews

2009-05-29T06:05:00.000-07:00

Job Interviewing Do's and Don'ts

Here are the keys to successful job interviewing. Follow these simple
rules and you should achieve success in this important phase of
job-hunting.

• Do take a practice run to the location where you are having the
interview -- or be sure you know exactly where it is and how long it
takes to get there.

• Do your research and know the type of job interview you will be
encountering. (See types of job interviews.) And do prepare and practice
for the interview, but don't memorize or over-rehearse your answers.
(See our some of the best collections of interview questions.)

• Do dress the part for the job, the company and the industry. And do
err on the side of conservatism. If you're not sure, you should
consider reading our article, when Job-Hunting: Dress for Success.

• Do plan to arrive about 10 minutes early. Late arrival for a job
interview is never excusable. If you are running late, do phone the
company.

• Do greet the receptionist or assistant with courtesy and respect.
This is where you make your first impression.

• Don't chew gum during the interview.

• If presented with a job application, do fill it out neatly,
completely, and accurately.

• Do bring extra resumes to the interview. (Even better, if you have
a job skills portfolio, do bring that with you to the interview.)

• Don't rely on your application or resume to do the selling for you.
No matter how qualified you are for the position, you will need to sell
yourself to the interviewer.

• Do greet the interviewer(s) by title (Ms., Mr., and Dr.) and last
name if you are sure of the pronunciation. (If you're not sure, do ask
the receptionist about the pronunciation before going into the
interview.

• Do shake hands firmly. Don't have a limp or clammy handshake!

• Do wait until you are offered a chair before sitting. And do
remember body language and posture: sit upright and look alert and
interested at all times. Don't fidget or slouch.

• Don't tell jokes during the interview.

• Do make good eye contact with your interviewer(s).

• Do show enthusiasm in the position and the company.

• Don't smoke, even if the interviewer does and offers you a
cigarette. And don't smoke beforehand so that you smell like smoke. And do
brush your teeth, use mouthwash, or have a breath mint before the
interview.

• Do avoid using poor language, slang, and pause words (such as
"like," "uh” and "um").

• Don't be soft-spoken. A forceful voice projects confidence.

• Do have a high confidence and energy level, but don't be overly
aggressive.

• Don't act as though you would take any job or are desperate for
employment.

• Do avoid controversial topics.

• Don't say anything negative about former colleagues, supervisors,
or employers.

• Do make sure that your good points come across to the interviewer
in a factual, sincere manner.

• Don't ever lie. Answer questions truthfully, frankly and
succinctly. And don't over-answer questions.

• Do stress your achievements. And don't offer any negative
information about yourself.

• Don't answer questions with a simple "yes" or "no." Explain
whenever possible. Describe those things about yourself that showcase your
talents, skills, and determination. Give examples.

• Do show off the research you have done on the company and industry
when responding to questions. (See our Guide to Researching Companies.)

• Don't bring up or discuss personal issues or family problems.

• Do remember that the interview is also an important time for you to
evaluate the interviewer and the company she represents.

• Don't respond to an unexpected question with an extended pause or
by saying something like, "boy, that's a good question." And do repeat
the question out loud or ask for the question to be repeated to give
you a little more time to think about an answer. Also, a short pause
before responding is okay.

• Do always conduct yourself as if you are determined to get the job
you are discussing. Never close the door on an opportunity until you
are sure about it.

• Don't answer cell phone calls during the interview, and do turn off
(or set to silent ring) your cell phone and/or pager.

• Do show what you can do for the company rather than what the
company can do for you.

• Don't inquire about salary, vacations, bonuses, retirement, or
other benefits until after you've received an offer. Be prepared for a
question about your salary requirements, but do try and delay salary
talk until you have an offer. (You might consider visiting our salary
tutorial for more tips and strategies.)

• Do ask intelligent questions about the job, company, or industry.
Don't ever not ask any questions -- it shows a lack of interest.

• Do close the interview by telling the interviewer(s) that you want
the job and asking about the next step in the process. (Some experts
even say you should close the interview by asking for the job.)

• Do try and get business cards from each person you interviewed with
-- or at least the correct spelling of their first and last names. And
don't make assumptions about simple names -- was it Jon or John -- get
the spelling.

• Do immediately take down notes after the interview concludes so you
don't forget crucial details.

Tips for interview

2009-05-29T06:02:00.000-07:00

INTERVIEW TIPS

Common interview questions

1. Tell me about yourself

The most often asked question in interviews. You need to have a short
statement prepared in your mind. Be careful that it does not sound
rehearsed. Limit it to work-related items unless instructed otherwise.
Talk about things you have done and jobs you have held that relate to
the position you are interviewing for. Start with the item farthest back
and work up to the present.

2. Why did you leave your last job?

Stay positive regardless of the circumstances. Never refer to a major
problem with management and never speak ill of supervisors, co-workers
or the organization. I f you do, you will be the one looking bad. Keep
smiling and talk about leaving for a positive reason such as an
opportunity, a chance to do something special or other forward-looking
reasons.

3. What experience do you have in this field?

Speak about specifics that relate to the position you are applying
for. If you do not have specific experience, get as close as you can.

4. Do you consider yourself successful?

You should always answer yes and briefly explain why. A good
explanation is that you have set goals, and you have met some and are on
track to achieve the others.

5. What do co-workers say about you?

Be prepared with a quote or two from co-workers. Either a specific
statement or a paraphrase will work. Jill Clark, a co-worker at Smith
Company, always said I was the hardest workers she had ever known. It
is as powerful as Jill having said it at the interview herself.

6. What do you know about this organization?

This question is one reason to do some research on the organization
before the interview. Find out where they have been and where they are
going. What are the current issues and who are the major players?

7. What have you done to improve your knowledge in the last year?

Try to include improvement activities that relate to the job. A wide
variety of activities can be mentioned as positive self-improvement.
Have some good ones handy to mention.

8. Are you applying for other jobs?

Be honest but do not spend a lot of time in this area. Keep the focus
on this job and what you can do for this organization. Anything else is
a distraction.

9. Why do you want to work for this organization?
This may take some thought and certainly, should be based on the
research you have done on the organization. Sincerity is extremely
important here and will easily be used. Relate it to your long-term career
goals.

10. Do you know anyone who works for us?
Be aware of the policy on relatives working for the organization.
This can affect your answer even though they asked about friends not
relatives. Be careful to mention a friend only if they are well thought
of.

11. What kind of salary do you need?
A loaded question. A nasty little game that you will probably lose if
you answer first. So, do not answer it. Instead, say something like,
that's a tough question. Can you tell me the range for this position?
In most cases, the interviewer, taken off guard, will tell you. If not,
say that it can depend on the details of the job. Then give a wide
range.

12. Are you a team player?
You are, of course, a team player. Be sure to have examples ready.
Specifics that show you often perform for the good of the team rather
than for yourself is good evidence of your team attitude. Do not brag;
just say it in a matter-of-fact tone? This is a key point.

13. How long would you expect to work for us if hired?
Specifics here are not good. Something like this should work: I'd
like it to be a long time. Or As long as we both feel I'm doing a good
job.

14. Have you ever had to fire anyone? How did you feel about that?
This is serious. Do not make light of it or in any way seem like you
like to fire people. At the same time, you will do it when it is the
right thing to do. When it comes to the organization versus the
individual who has created a harmful situation, you will protect the
organization. Remember firing is not the same as layoff or reduction in
force.

15. What is your philosophy towards work?
The interviewer is not looking for a long or flowery dissertation
here. Do you have strong feelings that the job gets done? Yes. That's the
type of answer were that works best here. Short and positive, showing a
benefit to the organization.

16. If you had enough money to retire right now, would you?
Answer yes if you would. But since you need to work, this is the type
of work you prefer. Do not say yes if you do not mean it.

17. Have you ever been asked to leave a position?
If you have not, say no. If you have, be honest, brief and avoid
saying negative things about the people or organization involved.

18. Explain how you would be an asset to this organization?
You should be anxious for this question. It gives you a chance to
highlight your best points as they relate to the position being
discussed. Give a little advance thought to this relationship.

19. Why should we hire you?
Point out how your assets meet what the organization needs. Do not
mention any other candidates to make a comparison.

20. Tell me about a suggestion you have made?
Have a good one ready. Be sure and use a suggestion that was accepted
and was then considered successful. One related to the type of work
applied for is a real plus.

21. What irritates you about co-workers?
This is a trap question. Think real hard but fail to come up with
anything that irritates you. A short statement that you seem to get
along with folks is great.

22. What is your greatest strength?
Numerous answers are good, just stay positive. A few good examples:
Your ability to prioritize, Your problem-solving skills, Your ability
to work under pressure, Your ability to focus on projects, Your
professional expertise, Your leadership skills, Your positive attitude

23. Tell me about your dream job.
Stay away from a specific job. You cannot win. If you say the job you
are contending for is it, you strain credibility. If you say another
job is it, you plant the suspicion that you will be dissatisfied with
this position if hired. The best is to stay genetic and say something
like: A job where I love the work, like the people, can contribute and
can't wait to get to work.

24. Why do you think you would do well at this job?
Give several reasons and include skills, experience and interest.

25. What are you looking for in a job?
See answer # 23

26. What kind of person would you refuse to work with?
Do not be trivial. It would take disloyalty to the organization,
violence or lawbreaking to get you to object. Minor objections will label
you as a whiner.

27. What is more important to you: the money or the work?
Money is always important, but the work is the most important. There
is no better answer.

28. What would your previous supervisor say your strongest point is?
There are numerous good possibilities: Loyalty, Energy, Positive
attitude, Leadership, Team player, Expertise, Initiative, Patience, Hard
work, Creativity, Problem solver

29. Tell me about a problem you had with a supervisor?
Biggest trap of all. This is a test to see if you will speak ill of
your boss. If you fall for it and tell about a problem with a former
boss, you may well below the interview right there. Stay positive and
develop a poor memory about any trouble with a supervisor.

30. What has disappointed you about a job?
Don't get trivial or negative. Safe areas are few but can include:
Not enough of a challenge. You were laid off in a reduction Company did
not win a contract, which would have given you more responsibility.

31. Tell me about your ability to work under pressure?
You may say that you thrive under certain types of pressure. Give an
example that relates to the type of position applied for.

32. Do your skills match this job or another job more closely?
Probably this one. Do not give fuel to the suspicion that you may
want another job more than this one.

33. What motivates you to do your best on the job?
This is a personal trait that only you can say, but good examples
are: Challenge, Achievement and Recognition.

34. Are you willing to work overtime? Nights? Weekends?
This is up to you. Be totally honest.

35. How would you know you were successful on this job?
Several ways are good measures: You set high standards for yourself
and meet them. Your outcomes are a success. Your boss tells you that
you are successful.

36. Would you be willing to relocate if required?
You should be clear on this with your family prior to the interview
if you think there is a chance it may come up. Do not say yes just to
get the job if the real answer is no. This can create a lot of problems
later on in your career. Be honest at this point and save yourself
future grief.

37. Are you willing to put the interests of the organization ahead of
your own?
This is a straight loyalty and dedication question. Do not worry
about the deep ethical and philosophical implications. Just say yes.

38. Describe your management style.
Try to avoid labels. Some of the more common labels, like
progressive, salesman or consensus, can have several meanings or
descriptions
depending on which management expert you listen to. The situational
style is safe, because it says you will manage according to the situation,
instead of one size fits all.

39. What have you learned from mistakes on the job?
Here you have to come up with something or you strain credibility.
Make it small, well-intentioned mistake with a positive lesson learned.
An example would be working too far ahead of colleagues on a project
and thus throwing coordination off.

40. Do you have any blind spots?
Trick question. If you know about blind spots, they are no longer
blind spots. Do not reveal any personal areas of concern here. Let them
do their own discovery on your bad points. Do not hand it to them.

41. If you were hiring a person for this job, what would you look
for?
Be careful to mention traits that are needed and that you have.

42. Do you think you are overqualified for this position?
Regardless of your qualifications, state that you are very well
qualified for the position.

43. How do you propose to compensate for your lack of experience?
First, if you have experience that the interviewer does not know
about, bring that up: Then, point out (if true) that you are a hard
working quick learner.

44. What qualities do you look for in a boss?
Be generic and positive. Safe qualities are knowledgeable, a sense of
humor, fair, loyal to subordinates and holder of high standards. All
bosses think they have these traits.

45. Tell me about a time when you helped resolve a dispute between
others?
Pick a specific incident. Concentrate on your problem solving
technique and not the dispute you settled.

46. What position do you prefer on a team working on a project?
Be honest. If you are comfortable in different roles, point that out.

47. Describe your work ethic.
Emphasize benefits to the organization. Things like, determination to
get the job done and work hard but enjoy your work are good.

48. What has been your biggest professional disappointment?
Be sure that you refer to something that was beyond your control.
Show acceptance and no negative feelings.

49. Tell me about the most fun you have had on the job.
Talk about having fun by accomplishing something for the
organization.

50. Do you have any questions for me?
Always have some questions prepared. Questions prepared where you
will be an asset to the organization are good. How soon will I be able to
be productive? And what type of projects will I be able to assist on?
are examples.

Interview Tips

2009-05-29T05:48:00.000-07:00

Choose from the given categories::
1.Interview Tips

2.Do's and Dont's of Interviews

3. Ten most common interview questions

Marketing: A complete study resource

2009-05-27T09:11:00.000-07:00

Study the following marketing occupation-specific glossaries and then test your understanding with the corresponding randomized multiple choice tests. Because the 10-question tests are randomly generated from a bank of 50 questions, you can test yourself over and over again. In addition, there are lists of trade journals and Web links relevant to each occupational area if you want to learn more.

Source: The Mcgraw Hill Companies

1.Advertising Services
Glossary
Trade and Association Links
Practice Test

2.Apparel and Accessories Marketing
Glossary
Trade and Association Links
Practice Test

3.Business Services Marketing
Glossary
Trade and Association Links
Practice Test

4.Entrepreneurship
Glossary
Trade and Association Links
Practice Test

5.Financial Services Marketing
Glossary
Trade and Association Links
Practice Test

6.Food Marketing
Glossary
Trade and Association Links
Practice Test

7.Hospitality Services
Glossary
Tr ade and Association Links
Practice Test

8.International Marketing
Glossary
Trade and Association Links
Practice Test

9.Marketing Management
Glossary
Trade and Association Links
Practice Test

10.Marketing Research
Glossary
Trade and Association Links
Practice Test

11.Retail Merchandising
Glossary
Trade and Association Links
Practice Test

12.Restaurant Management
Glossary
Trade and Association Links
Practice Test

13.Sports and Entertainment Marketing
Glossary
Trade and Association Links
Practice Test

14.Travel and Tourism Marketing
Glossary
Trade and Association Links
Practice Test

15.Vehicles and Petroleum Marketing
Glossary
Trade and Association Links
Practice Test

E-Books

2009-05-27T08:03:00.000-07:00

Click on the link below for Free E:books::

1.Operations Research

2.Accounting and Finance

HOW TO WRITE REFERENCES

2009-03-14T22:48:00.000-07:00

HOW TO WRITE REFERENCES
By : Dr.Rajesh Verma

This is an introduction to writing references and covers the most common types of material in both print and electronic form: books, chapters in books, conferences and their papers, official publications, dissertations and theses, journal articles, internet resources etc..

Tip – Saving Time
Make sure that you get all the reference information you need while you still have the source material (e.g. book, journal) in front of you. You will waste a lot of time if you have to have to go back and find this information later. For example: if you make a photocopy check that you have the page numbers; if you interview someone make a note of the date; if you print a web page make a note of the full web address and the date on which you accessed it.

Why should I include references in my work?
1. It shows the range of reading which you have done. This gains you marks.
2. You may support your arguments with the opinion of acknowledged experts and use data from reputable sources. This can make your own arguments more convincing.
3. It is a basic academic requirement to show details of the sources of your information, ideas and arguments. Doing so means that you cannot be accused of plagiarism, i.e. stealing from another person’s work.

When should I include references in my work?
Whenever you quote someone else’s work. This does not just include words but tables, charts, pictures, music, etc.
When you rewrite or paraphrase someone else’s work.
When you summarise someone else’s work.

Why should I give such detailed information?
The purpose of the details provided is to make it easy for someone else to follow up and trace the materials which you have used. Without full references, your tutor may be led into thinking you are trying to take credit for someone else’s work i.e. plagiarism.

What are the most important points about my list of references?
Keep it accurate. This means that the marker/tutor does not waste time if they wish to consult the items you have listed. If your list is full of errors you will lose marks.
Provide all the relevant details. This makes it is easy for the marker to identify the items which you have listed. Again, if some of the important information is missing you will lose marks.
Use a consistent format for your references. This will ensure that it is easy to locate a reference within your reading list.

What do I need to include?
The most important parts of a reference are as follows:
The person(s) who ‘wrote’ the work: - The Author(s) or Originator(s).
Anyone who edited, translated, arranged the item.
The name of the work: - usually the Title.
Any additional information about the name of the item: - usually the Subtitle.
The person who puts the work into its physical format: - usually the Publisher.
The date when the work was made available or published (not necessarily when it was written, etc.).
The place of publication (if known).
Physical details of the item such as Vol. No. page numbers etc..
Any additional information helpful to locate the works (such as a web address, a catalogue number, the title of a series, etc.).

How do I Cite an Item in the Text of my Project?
Researcher need to provide the following information if you mention another piece of work, book etc. in your assignment.

(a) When quoting directly from someone else’s work give:
Author(s) followed by the year in round brackets.
e.g. “As with any investment, working capital exposes the business to risk.” Verma (2003)

(b) If there is no author give either:
A statement that the work is anonymous (Anon)followed by the year in round brackets:
e.g. Anon. (2006)
or
Title followed by the date in round brackets.
e.g. Encyclopaedia Britannica (2003)

(c) If the author produced more than one work in the same year:
Use letters to indicate this (probably it is best to arrange the items alphabetically by their title first):
e.g. Singh (2004 a)
Singh (2004 b)

(d) When referring to or summarising put both the author(s) and year.
e.g. Verma (2007) describes how the business is exposed to risk by working capital.

GENERAL RULES
(i). Authors
a) Single Author
Family name first, then a comma and space and then personal name(s) or initial(s). e.g. Singh, A.
b) Two Authors
List the authors in the form above with “&” between them.
e.g. Mohammed, A. & Khan, J.
c) Three Authors:
List the authors as above with a comma after the first and “&” after the second.
e.g. Pryce-Jones, T., Patel, V. & Brown, P.
d) More than three authors should be listed with only the first named followed by the Greek term “et al”. This translates as “and others”.
e.g. Hussain, J. et al.

Editors
Editors are treated the same as authors except that Ed. or Eds. is put in brackets after the editor or editors names.
e.g. Walker, T. (Ed.)

Corporate Author?
A corporate author is a group which takes responsibility for writing a publication. It could be a society and professional body, an international organisation, a government department or any other group. A government publication should begin with the country, then the department, then any committee or subcommittee.
e.g. Great Britain. Department for Education and Skills
e.g. PriceWaterhouseCoopers

(ii) Date
The date of ‘publication’ should be included.
If there are a number of different reissues or reprints of the item give the earliest date of the edition you are referring to.
e.g. if the information in the book reads “1989 reprinted in 1990, 1992, 1995, 1996, 2000” give 1989.

If it is not possible to ascertain the date put the following: [n.d.] or [undated] or [no date].

(iii) Title
The title should be copied from the item itself if possible and should be in italics. If there is no title on the item you may need to invent a descriptive title. In this case you should put it in square brackets [ ].

(iv) Edition
If there are different editions of the work you should give details of which edition you are using. e.g 3rd ed

(v) Place
Where appropriate you should include the place where the item was published.
e.g. New Delhi (India)
If there is more than one place of publication given choose the first one.
e.g. for Paris, New York, London give “Paris”

(vi) Publisher
If the item is published give the name of the publisher as it appears on the item.
e.g Sultan Chand & Sons
If the item is unpublished it may still be possible to give the name of the body responsible for issuing the work.
e.g. Verma , R. (1998). Impact of Market Orientation on Corporate Success. Unpublished PhD thesis, University of Himachal Pradesh.

(vii) Other Information
You may wish to include other information about the item such as its ISBN, physical format (e.g. Lecture, Web Site, E-Mail, internet address, etc.). More detail is given in the section

DETAILED EXAMPLES
(i) Books (or reports)
Information about a book should, if possible, be taken from the title page and the back of the title page.

It is usually laid out like this:

Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd., pp. 1-23.

Author Date of Title Edition Place of Publisher Pages
Publication Publication

(ii) Electronic Books
Electronic Books should be treated very similarly to print ones. You need to include the address of the website at which you viewed the work and the date on which you viewed it.
e.g.
Roshan, P. & Leary, J. (2003) Financial Analysis. Sebastopol, CA: Cisco Press
[available at: http://proquest.safaribooksonline.com/1587050773 viewed on 11/03/2008]
(iii) Journal Articles
Publications that are published regularly with the same title and often a volume and/or part number are usually known as serials. These could include publications published annually, quarterly (4 times per year), bimonthly (every 2 months), monthly, weekly or daily.

Popular serials e.g. Business World, are usually called magazines but more academic publications are often known as journals.

The reference from journal should be laid out like this:

Author Date Article Title Journal Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR Magazine, Vol 50, No 13, pp. 60-61.

Volume Part/Issue Page Numbers

(iv) Web Sites
A web page should be treated similarly to a print work in that it may have an author or editor and a title. It may be dated and the main site (of which the page is a part) may also have a publisher and may also give an address in the “about us” or “contact” section. You should include the address of the web page and also include the date on which you viewed the page.
e.g.
Barger, J. (2000) A biography of Leopold Paula Bloom
http://www.robotwisdom.com/jaj/ulysses/bloom.html [viewed 11/07/2006].

Services Marketing (MGT633)

2009-02-03T07:28:00.000-08:00

1.The Emergence of Service Economy, Understanding Service Characteristics, Origin and Growth, Services Marketing environment

2.Classification of Services, Marketing Product versus Services, Services Marketing Mix, Services Trinity ,The Service Segmentation ,Service Strategy

3.Service Quality issues and Integrated Gaps Model of Service Quality.

4.Listening to Customer Requirements; Understanding Customer Expectations and Perceptions through Marketing Research

5.Understanding Service Encounter

6.Developing Service Recovery Strategies, Developing Service Strategy, Design and Standards, Developing Service Blueprint

7.Positioning a Service in the marketplace, Understanding Positioning Maps
Designing Servicescape

8.Delivering and Performing Service; Understanding Employees and Customers Role in Service Delivery

9.Delivering Service through Intermediaries, Electronic Channels

10.Demand and Supply Management, Managing waiting Lines.

11.Managing Service Promises; Integrated Services Marketing Communication, Pricing of Services.

12.Marketing of Financial and Insurance services

13.Marketing of Hospitality, Travel and Tourism products

14.Marketing of Educational, Software and other professional services

15.Marketing of Health care, Cellular and Entertainment services

Textbooks:
Zeithmal, Valarie, A, Services Marketing, Tata McGraw Hill, New Delhi, 2007

Reference:
Shahjahan S, Services Marketing, Himalaya Publishing House, New Delhi,2008

Additional Readings:
Chapter 1, 2, 4, 5, 6, 8, 11 in Lovelock, Christopher H, Services Marketing, Pearson Education Asia.
Chapter 12,13,14,15 in ICFAI centre for Management Research, Services Marketing, New Delhi,2007
Chapter 1,2,3,4,8 in Payne A, The Essence of Service Marketing, Prentice Hall, New Delhi,2006
Chapter 7,8,9,10 in R Srinivasan, Services Marketing, Prentice Hall, New Delhi,2007

Retail Management (MGT533)

2009-02-03T07:16:00.000-08:00

1.Overview of Strategic Retail Management; Introduction to Retailing Concept; History, Framework, Nature, Scope, Importance, Types of Retailers, Multichannel Retailing,

2.Retail in India , Theories of retail Development. Consumer Purchase Behaviour, Process, Factors influencing Buying Decisions,

3.Retail Market Strategy, Target Market and retail format, Building Sustainable Competitive Advantage, Growth strategies, Strategic retail planning process

4. Location Strategy : types of locations, steps involved in choosing a retail location, site selection, Trade area analysis, Factors affecting the attractiveness of a site,

5.Retail organisation structure, retail organisation design issues, customer relationship management: CRM process, analysing customer data, developing CRM programs.

6.Information systems and supply chain management

7.Planning Merchandise Assortment ; category management, Objectives for the merchandise plan, sales forcast, Assortment planning process, Model assortment plan.

8.Buying systems;staple merchandise buying systems, merchandise budget plan for fashion merchandise. Open to buy, analysing merchandise performance.

9.Buying merchandise; branding strategies, international sourcing decisions, locating and connecting with vendors, negotiating, maintaining strategic relationship with vendors.

10.Store Layout, Design and visual Merchandising; objective of good store design, store layout type, merchandise presentation technique; Atmospherics.

Textbooks:
1. Levy, Michale & Barton. A. Weitz, Retailing Management, Tata Mc Graw Hill.

Additional Readings:
1 Barry Berman & Joel R Evans, Retail Management, A strategic Approach, Pearson.
2. Pradhan Swapana, Retailing Management, Tata Macgraw Hill.

Strategic HR Management

2009-01-29T06:11:00.000-08:00

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Last class

Contemporary Marketing

2009-01-26T03:57:00.000-08:00

Ch. 1 Customer-Driven Marketing

Ch. 14 Managing Price

Ch. 2 Strategic Planning and the Marketing Process

Ch. 15 Channels and Supply Chain Management

Ch. 3 The Marketing Environment, Ethics, and Social Responsibility

Ch. 16 Retailing

Global Dimensions of Marketing

Ch 17. IMC

Ch. 5 E-Commerce

Ch. 18 Adv., Sales Promo., and PR

Ch. 6 Relationship Marketing and CRM

Ch. 19 Personal Selling and S. Mgmt.

Ch. 7 Marketing Research

Ch. 8 Market Segmentation

Ch. 9 Consumer Behavior

Ch. 10 B2B Marketing

Ch. 11 Product Strategies

Ch. 12 Brand Management, New Product Planning

Ch. 13 Price Determination

Government Finance

2009-01-26T03:49:00.000-08:00

Section 1(a) Introductory Concepts

Section 1(b) Introductory Concepts

Section 2 - The Role of Government

Section 3 - Public Goods

Section 4 - Externalities

Section 5 - Financing Government Spending

Section 6(a) - Cost-Benefit Analysis

Section 6(b) Cost Effectiveness Analysis

Section 7(a) Fiscal Federalism

Section 7(b) Equalization

Section 8(a) Taxation

Section 8(b) Taxation

Section 8(c) Taxation (MS PowerPoint)

International Trade and the World Economy

2009-01-26T03:46:00.000-08:00

Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Chapter 06
Chapter 07
Chapter 08
Chapter 09
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17

International Business Environment

2009-01-26T00:04:00.000-08:00

Chapter 1 - Globalization

Chapter 2 - Political Economics

Chapter 3 - Culture

Chapter 4 - Ethics

Chapter 5 - Trade Theory

Chapter 6 - Political Economy of Trade

Chapter 7 - Foreign Direct Investment

Chapter 8 - Regional Economic Development

Chapter 9 - Foreign Exchange

Chapter 10 - International Monetary System

Chapter 11 - Strategy

Chapter 12 - Market Entry

Chapter 13 - Export-Import & Countertrade

Chapter 14 - Production, Outsourcing & Logistics

Chapter 15 - Marketing

Chapter 16 - Human Resource Management

Strategic Management

2009-01-25T23:32:00.000-08:00

Chapter 1:

Chapter 2:

Chapter 3:

Chapter 4:

Chapter 5:

Chapter 6:

Chapter 7:

Chapter 8:

Chapter 9:

Chapter 10:

Chapter 11:

Chapter 12:

Chapter 13, 14, & 15 :

Chapter 16 & 17:

Chapter 18:

Chapter 19:

Chapter 20:

Chapter 21:

Chapter 22:

International Marketing

2009-01-25T23:26:00.000-08:00

Promotions Management

2009-01-25T23:17:00.000-08:00

Chapter 01 PPT

Chapter 02 PPT

Chapter 03 PPT

Chapter 04 PPT

Chapter 05 PPT

Chapter 06 PPT

Chapter 07 PPT

Chapter 08 PPT

Chapter 09 PPT

Chapter 10 PPT

Chapter 11 PPT

Chapter 12 PPT

Chapter 13 PPT

Chapter 14 PPT

Chapter 15 PPT

Chapter 16 PPT

Chapter 17 PPT

Chapter 18 PPT

Chapter 19 PPT

Chapter 20 PPT

Chapter 21 PPT

Chapter 22 PPT

Basic Marketing

2009-01-25T23:11:00.000-08:00

Marketing Management

2009-01-25T22:57:00.000-08:00

CHAPT01

CHAPT02

CHAPT03

CHAPT04

CHAPT05

CHAPT06

CHAPT07

CHAPT08

CHAPT09

CHAPT10

CHAPT11

CHAPT12

CHAPT13

CHAPT14

CHAPT15

Additional Inputs collected from various sources:

asianfoods W 02

BA 315 case anal method

BA 315 CHAPTER 6 PPT

BA 315 CPT 10 ppt

ba 315 cpt 11 Ent Peach

BA 315 cpt 4

BA 315 cpt 4+ lpc

BA 315 CPT 5

BA 315 CPT 5 PPT[1].ppt

ba 315 cpt 7

BA 315 cpt 8 pp present1

BA 315 cpt 9 pp lpc

ba 315 CVP CURL

ba 315 CVP WIND

BA 315 intro and cpt 1

ba 315 Promotional Plan

emu1

MARKETING PLAN CHEW REV

MARKETING PLAN CHEW REV+

Pricing sup elastic ppt

Management principles and practices

2009-01-25T22:50:00.000-08:00

Chapter 1 (5.8 MB)
Chapter 2 (5.9 MB)
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9 (6.6 MB)
Chapter 10 (5.9 MB)
Chapter 11
Chapter 12
Chapter 13
Chapter14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Sales Management

2009-01-25T22:44:00.000-08:00

Services Marketing

2009-01-25T22:37:00.000-08:00

PowerPoint Slides

Chapter 1 An Introduction to Services

Chapter 2 Fundamental Differences Between Goods and Services

Chapter 3 An Overview of the Services Sector

Chapter 4 Consumer Decision Process Issues in Services Marketing

Chapter 5 Ethical Issues in Services Marketing

Chapter 6 Service Delivery Process

Chapter 7 The Pricing of Services

Chapter 8 Developing the Service Communication Mix

Chapter 9 Managing the Firm's Physical Evidence

Chapter 10 People Issues: Managing Service Employees

Chapter 11 People Issues: Managing Service Consumers

Chapter 12 Defining and Measuring Customer Satisfaction

Chapter 13 Defining and Measuring Service Quality

Chapter 14 Service Failures and Recovery Strategies

Chapter 15 Customer Retention

Chapter 16 Putting the Pieces Together: Creating the Seamless Service Firm

Basic_Statistics

2009-01-25T10:28:00.000-08:00

01-Introduction-Language_of_Statistics-2008-2-Summer.pdf

Introduction-Language_of_Statistics-old.

01-Introduction-Language_of_Statistics.

02-Definitions_and_scaling.pdf

03-Frequency_distributions.pdf

04-Graphical_representations.pdf

05-Central_Tendency.pdf

06a-Variability.pdf

06b-z-scores.pdf

06i-Formulas for M Var SD.pdf

08-Normal_Distribution.pdf

09a-Sampling_Distribution-Single_Samples-A-PDF.pdf

09b-Z-test and t-test-C-PDF.pdf

09c-Power and effect size-B.pdf

10a-2-sample t-test-PDF-C.pdf

10b-Matched samples t-test-PDF.pdf

10c-Types of z and t tests.pdf

10i-Selecting Statistical Test (z and t).pdf

11a-1-way_AOV-PDF-A.pdf

11b-Effect_size_posthoc_tests.pdf

12a-Two_way_factorial-C-PDF-old.pdf

12a-Two_way_factorial-C-PDF.pdf

12b-Post-hoc_tests-fact-AOV.pdf

13a-Correlation-B-PDF.pdf

13a-Correlation-PDF.pdf

13b-Regression-PDF.pdf

14-Chi_Square-PDF.pdf

15-Nonparametric_stats.pdf

Chapt_13a-Two_way_factorial-PDF-bkg-fix.pdf

Sample Qs Test #3 w answers 2007-2(Summer).pdf

Sample_Problems_Test_#1.pdf

Sample_Questions_Test_#2-no answers.pdf

Sample_Questions_Test_#2-old.pdf

Sample_Questions_Test_#2.pdf

Selecting stat test table.pdf

Financial and Managerial Accounting

2009-01-25T09:39:00.000-08:00

Financial and Managerial Accounting

Operations Management

2009-01-24T09:22:00.000-08:00

Operations Management

80 Job sites

2009-01-24T09:10:00.000-08:00

Management principles and practices

2009-01-18T04:08:00.000-08:00

Click on the the required category:

1.PPTs

2.Notes

Marketing Management PPTs

2009-01-18T00:51:00.000-08:00

Click the links to download PPT slides:

1.Source 1

2.Source 2

3.Source 3

Research techniques

2009-01-18T00:29:00.000-08:00

How to Write a Research Paper / Proposal
1.http://www.aresearchguide.com/1steps.html
2.http://www2.smumn.edu/deptpages/~tcwritingcenter/Forms_of_Writing/ResearchProposal.htm

Criteria for Evaluating Internet Resources
3.http://www.library.ubc.ca/home/evaluating/Easyprint.html

Tools for Research / Reseach Guides
4.http://educhoices.org/articles/21_Online_Student_Tools_to_Help_with_Research_Communication_and_Organization.html
5.http://db.lib.csus.edu/guides/

Data Collection
6.http://www.isixsigma.com/library/content/c010422a.asp
7.http://en.wikipedia.org/wiki/Category:Data_collection
8.http://www.idrc.ca/en/ev-56606-201-1-DO_TOPIC.html#
9.http://www.authorstream.com/Presentation/anupam29-69003-methods-data-collection-education-ppt-powerpoint/

Review of Literature
10.http://en.wikipedia.org/wiki/Literature_review
11.http://explorations.sva.psu.edu/lapland/LitRev/litrev.htm#anchor1596975
12.http://www.lib.unimelb.edu.au/postgrad/litreview/home.html
13.www.library.cqu.edu.au/tutorials/litreviewpages/
14.http://www.usq.edu.au/library/help/postgrad/litreview.htm

Steps in Research Process
15.http://www.crlsresearchguide.org/
16.http://www.library.cornell.edu/olinuris/ref/research/skill1.htm
17.http://www.rdinfo.org.uk/flowchart/Flowchart.html

Research Topics
18.http://www.questia.com/library/
19.http://www.bookrags.com/browse/researchtopics/
20.http://en.wikipedia.org/wiki/Lists_of_topics
21.http://www.fedstats.gov/cgi-bin/A2Z.cgi

Writing a Research Paper / Outline
22.http://www.aresearchguide.com/1steps.html
23.http://homepages.uhwo.hawaii.edu/~writing/rpoutline.htm

Research / Book
24.http://en.wikipedia.org/wiki/Research
25.http://jan.ucc.nau.edu/~mid/edr610/overview.html

Course Resources

2009-01-18T00:09:00.000-08:00

Click on the course to find resources : (25 courses till date)

1.Marketing Management PPTs

2.Management Principles and Practices

3.Sales Management

4.Basic Marketing

5.Promotions Management

6. Services Marketing

7.International Marketing

8.Strategic Management

9.Operations Management

10.Research techniques

11.International Business Environment

12.Contemporary Marketing

13.International trade and world economy

14.Government Finance

15.Financial and Managerial Accounting

16.Basic Statistics

17.Security Analysis and Portfolio Management (SAPM) Notes

18.Entrepreneurship

19.Strategic HR Management

20.Consumer Behavior Notes

21.Operations Research

22.Accounting and Finance

23.Managerial Economics Notes

24.HRM by Gary Dessler

My Subject PPTs

2009-01-18T00:00:00.000-08:00

Subjects which i have taught:

1.Essentials of Marketing

2.Management Principles and Practices

Entrepreneurship

2009-01-17T23:43:00.000-08:00

Entrepreneur Case Studies
1.http://entrepreneurs.about.com/od/casestudies/Case_Studies_and_Success_Stories.htm
2.http://www.startups.co.uk/6678842908159198391/young-entrepreneur-case-studies.html

Women Entrepreneur
3.http://www.womenentrepreneur.com/
4.http://womenshistory.about.com/od/business/Businesswomen_Executives_Entrepreneurs.htm
5.http://www.makemineamillion.org/site/home.php
6.http://news.google.co.in/news?hl=en&q=Women+entrepreneurs

Resources for Entrepreneurs
7.http://www.gaebler.com/

How to Become an Entrepreneur
8.http://www.wikihow.com/Become-an-Entrepreneur

Grow Your Biz • Biz Ideas • Opportunities • Video
9.http://www.entrepreneur.com/

The Entrepreneur Network
10.http://www.tenonline.org/

Entrepreneur
11.http://en.wikipedia.org/wiki/Entrepreneur
12.http://en.wikipedia.org/wiki/Category:Entrepreneurship

Faculty emails

2009-01-14T08:01:00.000-08:00

Sr.Dean(LSB,LHSB,LSM)
Dr.Sanjay Modi

HOD -F (LSB,LHSB,LSM)
Ms.Puneet Sikand

HOD (LHSB)
Dr.Rajesh Verma
rajesh.verma@rediffmail.com

HOD (LSB)
Ms.Gaganjeet Sraw
gagank2000@yahoo.com

HOD(LSM)
Mr.Suresh Kashyap

COD(Marketing)
Dr.Girish Taneja
tanejagirish@gmail.com

COD(Finance)
Dr.Sandeep Vij
profsandeepvij@gmail.com

COD(HRM)
Sunaina Khurana
meharsuno6@yahoo.co.in

Faculty:

1. A. K. Mittal
akmittal.768@gmail.com

2.Mridula Mishra
sismishra@rediffmail.com

3.Anand Thakur
anand0174@yahoo.com.

4.Gaganjeet Sraw
gagank2000@yahoo.com

6.Girish Taneja
tanejagirish@gmail.com

7.Harpreet Singh
harpreetsinghmahal@yahoo.co.in

8.M. K. Sharma
Professharna@yahoo.com

9.Devdhar Shetty
Search4dev@yahoo.com

10.Rita Kumari
reetainc@email.com

11.Maheshwar Satpalhy
rahulpsy1@gmail.com

12.Mandeep Singh Hayer
mshayer@gmail.com

13.Parveen Singh Kalsi
parveen.kalsi@gmail.com

14.Amarvir Singh
amantiwane@rediffmail.com

15.Ashu Kakkar
ashu21_kakkar@yahoo.com

16.Gurpreet Singh
rocky4ualways@yahoo.com

17.Jagdish Singh
jagi47309@gmail.com

18.Kiran Mehta
ujjawalakiran@rediffmail.com

19.Lokesh Jasrai
lokeshjasrai@gmail.com

20.Mandip Saini
itsmandip@gmail.com

21.Megha Mehta
meghamehta139@yahoo.com

22.Monika Kalani
kalani8@rediffmail.com

23.Navansh Goyal
navansh_goyal@yahoo.co.in

24.Pankaj Jain
jainpankaj82@gmail.com

25.Parminder Singh Bassi
parm.baasie@yahoo.com

26.Rahul Sharma
rahul139@hotmailcom

27.Rajan Girdhar
RAJAN.GIRDHAR@YAHOO.co.in

28.Rajbir Singh Sethi
rajsethi4u@yahoo.co.in

29.Rohan Sharma
rohansharma001@rediffmail.com

30.Sachin Jain
sachinaqua@yahoo.com

31.Savita
Savitadhingra2005@gmail.com

32.Shweta Walia
shavetaasm@gmail.com

33.Sonu Dua
sonu_dua3778@yahoo.com

34.Swati Goyal
swati-goyal08@rediffimail.com

35.Swati Mehta
im-swab2003@yahoo.com

36.Tarun Vashisth
tarun.vashisth@gmail.com

Productions Planning and Control (MGt466)

2009-01-13T09:56:00.000-08:00

Productions Planning and Control (MGt466)

1.
Planning objectives
2
Primacy of planning elements, policies, programmes
3
Decision making aids in planning process
4
Production planning and financial planning, types of production planning
5
Routing, scheduling, dispatching, expediting
6
Pre-requisites for effective ppc and advantages
7
Production and productivity, productivity and efficiency
8
Factors affecting productivity
9
Methods to increase productivity and benefits
10
Productivity movement in India
11
Characteristics of Managerial control in production
12
Essential pre-requisites of control system
13
How control process work? Effective control system
14
Limitations of control system- Budgetary control, cost accounting, & cost control
15
PERT & CPM as tools of control and limitations of these
16
Preventive control
17
System approach in control function – information system, MIS
18
Impact of scientific management in production control
19
Impact of Automation
20
Control Management in future
21
Waste elimination and waste control

Textbooks:
1. Chase, Aquilano & Jacobs, Operations Management for competitive advantage, Tata McGraw Hill

Additional Readings:

Buffa E.S, Modern Production Management, John Wliey
Gaither & Frazier, Operations Management
David M. Upton, Designing, Managing & Improving Operations
Daniel Sipper, Robert Bulfin, Auburn, Production Planning, control and integration
Vollman, Berry, Whyback & Jacobs’, Manufacturing Planning & Control Systems, 5/e
James A Fitzsimmons, Service Management Operations, Strategy, Information Technology, 5/e

PUBLIC RELATIONS(MGT303)

2009-01-13T09:54:00.000-08:00

PUBLIC RELATIONS(MGT303)

1.
PR: Scope, objectives and evolution; types of PR; modern PR practices
2
Competencies of a PR Manager and basic skills
3
Crisis Management, Social Transformation, professional Management and maturity
4
Use of Language, writing skills, report writing, impact of writing
5
Public Opinion and its trends, opinion makers, laws and rules
6
PR and communications mix, Corporate performance objectives
7
Industrial Relations
8
Corporate reputation: The link between corporate identity, image and reputation; Why corporate reputation matters; building a corporate image & sustainable reputation; The role of positioning in image creation; Corporate advertising as a tool of PR
9
Media lists and their importance; How to build a media list: the use of directories – print and electronic; Role of service providers to the PR industry; role of Press Agencies
10
Using Print Media for PR: National press, Regional and local press, Trade and specialist publications, Economic and business publications, News magazines,PR for financial reasons: with suppliers, employees, shareholders, banks etc.Social obligations and PR; Human Rights and their role in PR,Ethics and PR

Textbooks:
Fraser P. Seitel, The Practice of Public Relations. Upper Saddle River, New Jersey: Prentice Hall, 1998.

Additional Readings: ---
Sharma, Seema, Public Relations, Anmol Publications, 2005

MANAGEMENT OF SMEs(MGT302)

2009-01-13T09:52:00.000-08:00

MANAGEMENT OF SMEs(MGT302)

1
Modern Smal Business Enterprises:concept and definition SSI, SME & further broadening to mSMEs In Indian context, Broad Categories-Family business vis a vis first generation entrepreneurship, importance of improving performance in both the categories by better management;Government policy and vevelopment of SMEs ; Problems & prospects of SMEs in prevailing market-driven economy;
2
Impact of WTO on SSI units/ mSMEs---its significance to internationalise mSMEs
3
Women Entrepreneurship---Environment, challenge and strategies for development ; Gramin Bank as SHG model of grassroot-entrepreneurship; Profiles of successful women entrepreneurs.
4
Setting up a SME unit---how to identify business opportunities in various sectors,formalities of setting Small business unit and importance of business plan.
5
Strategic Management in SMEs--- Organisational life cycle and reknewal cycle; Importance of strategic Planning- outlines, steps and benefits Personality traits of entrepreneur : Decision making,risk taking, leadership and managing time & resources
6
Financial management : Working capital management, Accounting & Book-keeping, Financial Statements,Importance of financial ratio analysis--- Financial Leverage, BEP and Margin of safety as a part of reducing the risk of trading loss
7
Marketing management---Importance of pricing. Advertising & promotion, franchising in marketing ; Customer Relationship Management (CRM0 ;Marketing of services—other environmental factors
8
Production Management: Key results area of control, Inventory management, Productivity , Total Quality Control concept in small business
9
Human Resource Management :Importance of of HRM & HRD in small business, Outlines of Industrial Relations, Labour Laws, Environment & Pollution control measures ; Financial success through people
10
Emerging issues & challenges:Technology upgradation, Competitive Strength,Quality improvement, Feasibility of export of small business product

Textbook:
1. Charantimath M Purnima, Entrepreneurship Development Small Business Enterprises, Pearson Education
.
Additional Readings:
1. Hisrich D Robert, Peters P Michael & Sheperd A Dean—Entrepreneurship, Tata McGraw-Hill.
2. Lall Madhurima & Sahai Shikha , Entrepreneurship, Excel Books

MANAGING HUMAN RESOURCE (MGT259)

2009-01-13T09:51:00.000-08:00

MANAGING HUMAN RESOURCE (MGT259)

1
Introduction to Human Resource Management ,Evolution of HRM, Objectives and Functions, HRM Policies, HR Relationship with other departments. Environment of HRM – Internal & External forces affecting the HR Function, Importance of human resources and their management in the organisation, Personnel v/s HRM.
2
Human Resource Planning – Meaning, Objective, importance, Factors affecting HRP, HRP Process, Rightsizing the enterprise, Strategic HRM.
3
Human Resource Information System (HRIS),e- HRM, Job analysis, Job Description, Job specification, job design & redesign, job carving, de – jobbing.
4
Recruitment & Selection: meaning, importance, sources of recruitment, e - recruitment, process of recruitment & selection, alternatives to recruitment, Induction / on boarding, Placement.
5
Performance management system.: Its components, Essentials of effective Performance Appraisal system, Methods and techniques of Performance Appraisal, potential appraisal. Career planning and development, Succession planning.
6
Training and Development - Concept and Need, T & D Process , Designing Training and Development Programme, Methods of Training Need Identification , Methods of T & D , Evaluation of Training Programmes, Outsourcing training.
7
Compensation Management: Employee remuneration, Components of remuneration, Factors influencing employee remuneration, Devising a remuneration plan, Challenges of remuneration, concept of wages, incentives, fringe benefits, Job Evaluation, overview of cafeteria pay package.
8
Change management, Knowledge Management, Mentoring, Career Planning, Quality of Work
Life.
9
Industrial Relations: Industrial Relations, Evolution Trade unions; Dispute Resolution and Grievance Handling; Collective bargaining, Discipline & Disciplinary Action, Worker participation in management.
10
Employee Health and Safety Management: the statutory & voluntary measures , Work life integration, Social security measures
11
The key challenges for HRM : employee retention, performance management, Managing a diverse workforce, the role of HRM in Mergers & acquisitions, employee empowerment, HRM in global organisations.

Textbook:
1. Aswathappa K, Human Resource and Personnel Management, Tata Mc Graw Hill.

Additional Readings:
1. Chapter- 1, 4, 5,6,7,8 in Mondy Wayne; Human Resource Management; Pearson Education.
2. Chapter- 9, 10, 11 in Agarwala Tanuja; Strategic Human Resource Management; Oxford Higher Education.
3. Chapter- 14, 16, 17 in Ivancevich M John; Human Resource Management; Tata McGraw Hill.

Essentials of Project Management(MGT257)

2009-01-13T09:48:00.000-08:00

Essentials of Project Management(MGT257)

1.Concept of Project Management – characteristics, categories
2.Functions of Project manager, delegation of authority
3.Components of Feasibility report
4.Project cost estimates, project capital cost, project working capital, sources of financing
5.Project implementation schedule
6.Evaluation of the project profitability – pay back period, ROI, NPV, IRR
7.Pre-project activities
8.Project work- system design, work break down structure
9.Project execution plan, scheduling and project coordination
10.Procedure for awarding of contracts
11.General conditions of contracting
12.Tendering and selection of contractor
13.Monitoring project and contracts
14.Project control, expediting and follow up
15.schedule control , cost control, and overall progress control
16.Project management tools-PERT and CPM
17.Concept of Project crash, resource levelling
18.Microsoft project 2007 and its application

Textbooks:

1. S Choudhary, Project Management, Tata McGraw Hill
2. Prasanna Chandra, Projects planning analysis selection implementation & review, 4th ed., Tata McGraw Hill

Additional Readings:

Klastorin, Ted (2003). Project Management: Tools and Trade-offs, 3rd ed., Wiley. ISBN 978-0471413844.
Kerzner, Harold (2003). Project Management: A Systems Approach to Planning, Scheduling, and Controlling, 8th Ed., Wiley. ISBN 0-471-22577-0.
Ilosevic, Dragan Z. (2003). Project Management ToolBox: Tools and Techniques for the Practicing Project Manager. Wiley. ISBN 978-0471208228.

Financial Decision Making (MGT256)

2009-01-13T09:46:00.000-08:00

Financial Decision Making (MGT256)

1.Meaning, Objectives and Scope of Financial Management; Finance Functions-Investment, Financing, Liquidity and Dividend Decisions.

2.Source of Finance- Evaluation of Short term and long term source of finance.

3.Concept of Time Value of Money.

4.Cost of Capital: Concept and its significance, measurement of cost of capital of various sources of funds, Weighted Average cost of capital using book value weights and market value weights, CAPM.

5.Capital Budgeting: meaning, importance, Risk and uncertainty, Discounting and non-discounting techniques of Capital Budgeting.

6.Concept of Capital Rationing.

7.Capital Structure Decision: Understanding debt and equity, theories of Capital Structure, Optimum Capital Structure.

8.Leverage: Operating, Financial Leverage and combined leverage, importance and factors affecting leverage, indifferent point.

9.Dividend decisions: Dividend Policy; Forms of dividend, Theories of dividend, Factors affecting dividend decisions.

10.Working Capital – Concept, operating and cash cycle, Determinants working capital requirements, Overview of management of cash, inventory and receivables.

11.Merger & Acquisition Decision.

12.Leasing Decision, Types of Lease, Financial evaluation of Leasing.

Text Book(s):

1. Chandra Prasanna, Financial Management: Theory and Practice, Tata McGraw Hill.

Additional Readings:

1. Pandey I M, Financial Management, Vikas Publishing House. (1,2,4,5,7,8,9,10,11,12)*
2 James C . Van Horne & John M. Wachowicz, Jr, Fundamentals of Financial
Management,Prentice Hall.
3.Khan & Jain, Financial Management, (3,5,7,12)*

QUANTITATIVE TECHNIQUES – II (MGT208)

2009-01-13T09:44:00.000-08:00

QUANTITATIVE TECHNIQUES – II (MGT208)

1.An introduction to research: meaning, definition, objectives and process, Research problem: selection of problem, understanding problem, necessity of defined problem, Review of literature in research, Research design: meaning, types – descriptive, diagnostic, exploratory and experimental

2.Sources and methods of data collection: primary and secondary sources, methods
Questionnaire designing: construction, types and developing a good questionnaire
Sampling design and techniques, Sampling distribution, Scaling techniques: meaning, types

3.Data processing operations: editing, coding, classification, tabulation
Research proposal/synopsis writing Use of statistical softwares : An overview of applications of Excel and SPSS

4.Analysis and Interpretation of data: Measures of central tendency and dispersion, Correlation: linear, partial and multiple, Regression: simple and multiple, Time-series and business forecasting, Applications of index numbers

5.Tests of significance: z-test, t-test, chi-square test, f-test and ANOVA
Report preparation and presentation

Textbook:
1. Cooper, Donald R. & Schindler, Pamela S, Business Research Methods, Tata McGraw Hill Publishing Co.

Additional Readings:
§ Zikmund, Willian G., Business Research Methods, Thomson South-Western Learning.
§ George, Darren & Mallery, Paul, SPSS for Windows Step by Step, Pearson Education.
§ Malhotra, Naresh K, Marketing Research, Pearson Education.
§ Kothari, C.R, Research Methodology:Methods & Techniques, New Age International Publishers.
§ Anderson, David R., Sweeney, Dennis J. & Williams, Thomas A., Quantitative Methods for Business, Thomsom South-Western Learning.

HUMAN RESOURCE MANAGEMENT(MGT207)

2009-01-13T09:24:00.000-08:00

HUMAN RESOURCE MANAGEMENT(MGT207)

1.Concepts and Perspectives on Human Resource Management: Evolution of HRM, HRM Policies & Principles, Systems Approach to Human Resource Management; Relationship of HR department with other departments.

2.Environment of HRM – Internal & External forces affecting the HR Function

3.Human Resource Planning – The process, Its link with Strategic Planning and Strategic human resource management (SHRM), Rightsizing the enterprise: Practical illustrations from Public & private sector.

4.Change in traditional HR processes through e-HRM
Human Resource Information System (HRIS)

5.Job analysis : Methods , use, limitations of job descriptions, dejobbing
Job redesign, An overview of Job Carving.

6.Recruitment: The sources, e-Recruitment, developing an application blank, screening the application blank, pros & cons of outsourcing this function.

7.Selection : The process, the testing instruments, innovations in employee selection

8.Induction & Placement

9. Training and Development : The process, Training Need Identification methods, Methods of training & development and their critical appraisal, Evaluating training effectiveness, New approaches to employee training, Outsourcing training : the pros & cons, Overview of Succession Planning.

10.Performance Appraisal : The Process, The methods , Performance Management vs. appraisal, Potential Appraisal , current trends in performance appraisal

11.Compensation Management: Job Evaluation, Wage & Salary Determination; Salary Structure (focus on contemporary methods); Incentive Schemes, Employee Benefit Schemes & Assistance Programmes, Flexi-time, organizational reward system, An overview of Cafeteria Pay Package.

12. Change management, Knowledge Management, Career Planning, Mentoring, Quality of Work Life.

13.Industrial Relations: Introduction to IR ; Industrial disputes : the causes & machinery for dispute resolution (Industrial Disputes Act 1947) , Grievance Redressal Mechanism
Collective Bargaining, Worker’s Participation in Management
Discipline & Disciplinary Action

14.Employee Health and Safety Management – Introduction to the statutory & voluntary measures.

15.An overview of social security measures in India

16.The key challenges for HRM: employee retention, performance management, Managing a diverse workforce, the role of HRM in Mergers & acquisitions, employee empowerment, HRM in global organisations: Managing Expatriates and Repatriates.

Textbook:
1. Ivancevich, Human Resource Management, Tata McGraw Hill.

Additional Readings:
1. Ch. 3,17,20,23,24,27 of Aswathappa K, Human Resource and Personnel Management, Tata Mc Graw Hill.
2. Ch. 1,3,15,16,17 0f Dessler, Gary, Human Resource Management, Pearson Education.

MANAGEMENT OF FINANCES(MGT206)

2009-01-13T09:22:00.000-08:00

MANAGEMENT OF FINANCES(MGT206)

1.Meaning, Objectives and Scope of Financial Management; Finance Functions-Investment, Financing, Liquidity and Dividend Decisions

2.Source of Finance- Evaluation of Short term and long term source of finance

3.Concept of Time Value of Money

4.Cost of Capital: Concept and its significance, measurement of cost of capital of various sources of funds

5.Weighted Average cost of capital using book value weights and market value weights.

6.Capital Budgeting: meaning, importance, Risk and uncertainty

7.Discounting and non-discounting techniques of Capital Budgeting

8.Concept of Capital Rationing

9.Capital Structure Decision: Understanding debt and equity, theories of Capital Structure, Optimum Capital Structure.

10.Leverage: Operating, Financial Leverage and combined leverage, indifferent point.

11.Dividend decisions: Dividend Policy; Forms of dividend, Theories of dividend,

12.Factors affecting dividend decisions.

13.Working Capital – Concept, operating and cash cycle, Determinants working capital requirements

14.Overview of management of cash, inventory and receivables.

15.Capital Markets and Financial Institutions

16.Introduction to Financial and Operational Hedging

17.Introduction to Mergers and Acquisitions

Text Book(s):
Chandra Prasanna, Financial Management: Theory and Practice, Tata McGraw Hill. 7th ed.

Additional Readings:

Pandey I M, Financial Management, Vikas Publishing House.
Khan, M Y and P K Jain, Financial Management, Tata McGraw Hill.

PRODUCTION AND OPERATIONS MANAGEMENT (MGT205)

2009-01-13T09:20:00.000-08:00

PRODUCTION AND OPERATIONS MANAGEMENT(MGT205)

1.Operations Management: Definition, production functions, Functions & Responsibilities of Production management and its relations to other management functions, Automation

2.Types of production systems- job, batch & mass production, manufacturing process types, process analysis, product development;

3.Facility location: Factors affecting location & site decisions, selection of the site for the factory, capacity planning, plant layout – meaning, objectives, factors effecting plant layout, types of plant layout

4.Production planning & control, scheduling, routing, assembly line balancing, capacity strategies, methods to increase productivity.

5.Material Management : An overview of Material Management, Material Planning and Inventory Control; Objectives, Inventory costs, Optimal Order Quantity (EOQ), inventory decisions: ABC classification, VED analysis, buffer stock, Supply Chain Management, JIT, JIT elements, Kanban

6.Quality assurance and Control: Inspection, Statistical process control, Control charts, acceptance sampling concept, risks, cost of quality control; ISO Quality Systems: ISO:9000, ISO:14000, Total Quality Control - concept, KAIZEN, six sigma concept

7.Maintenance Planning and Management: Corrective, Preventive and Predictive maintenance, Replacement analysis, TPM.

8.Operations Strategy, Dimensions of Operations for competitive advantages

9.Service Operations Management : Services Scenario in India, characteristics, service capacity, designing service processes, measuring service quality, quality ratings

Textbooks:
1. Adam, Everette E., Jr., Ebert Ronalld J., Production and Operations Management, 5th ed., Prentice Hall of India, New Delhi

Additional Readings:
1. Bedi Kanishka, Production & Operations Management, Oxford University Press.
2. Elwood S. Buffa, Modern Production Operation Management.
3. Chary S N, Production and Operation Management, Tata Mc Graw Hills.
4. N. G. Nair, Production & Operations Management
5. Muhlemann, Production and Operations Management, Macmillan.Paneerselvam, Production & Operations Management, Prentice Hall of India

QUANTITATIVE TECHNIQUES FOR MANAGERS – I (MGT159)

2009-01-13T09:17:00.000-08:00

QUANTITATIVE TECHNIQUES FOR MANAGERS – I(MGT159)

1.Quantitative techniques for managers: Quantitative decision making and its overview. The nature of mathematical economics: mathematical verses non-mathematical economics; mathematical economics verses econometrics.

2.Sequence and series, Arithmetic Progression (AP)-Def; Sum of ‘n’ terms of AP; Arithmetic mean(AM),Terms of AP, Business, Application of AP series, AM between two numbers; ’n’ AM’s between two numbers.

3.Geometric Progression (GP)-Def; Sum of ‘n’ terms of GP, Infinite GP series, Recurring decimal numbers, Geometric mean(GM), terms of GP, GM between two numbers; ‘n’ GM between two numbers; ‘n’ GM’s between two numbers, Business application of GP series.

4.Equations, inequations and identities.

5.Concepts of sets: Set notation, relationship, operations and law of set operation. Equations: Linear, quadratic and simultaneous equations.

6.Matrix Algebra introduction; matrix equations using excel. Inverse matrix and its applications; application to markets and national income models.

7.Concept of derivatives: the devices and slope of a curve, finding MR and AR; different elasticities. Use of derivatives in optimization technique(Maxima and Minima)

8.Introduction to statistics: Definition, types of statistical methods, importance and scope; types and classification of data.

9.Measure of central tendency; mean, median, mode, GM, HM and their inter-relationships.

10.Measure of dispersion; significance of measuring dispersion(variation).,Classification, Standard Deviation.(Using Excel), meaning and significance of skew-ness, and kurtosis.(Using Excel)

11.Correlation analysis: significance, types, And methods: Karl Pearson, Rank, PE. and SE of correlation, co-efficient of determination.(Using Excel, SPSS)

12.Regression analysis: Introduction ,significance, types, assumptions ,methods: deviation method.(Using SPSS) , Standard error

I3.Introduction to probability: concepts; definition, additive and multiplicative law.

14.Index Numbers: types, characteristics and uses; Un-weighted and weighted index numbers, test of adequacy: chain index and their applications: consumer price index

15.Forecasting and time series analysis: decomposition models; smoothing methods, trend projection methods, measurement of seasonal effects: Seasonal index, ratio to trend, Ratio to moving average, Link relative method

Textbook:
Chiang, Alpha C., Wainwright, Kevin,” Fundamental methods of mathematical Economics”, McGraw Hill, 2005
Shanchiti Kapoor, “Business Mathematics” Sultan Chand, 2008

BUSINESS LAWS (MGT158)

2009-01-13T09:15:00.000-08:00

BUSINESS LAWS(MGT158)

1.Law of Contract: Definition and nature of a contract, Offer and Acceptance, Consideration, free consent, and capacity of parties. Performance and discharge of contract. Remedies for breach of contract.

2. Spl. Contracts: Bailment & Pledge, Indemnity & Guarantee including Rights & duties.

3.Concept of Agency and its creation and termination.

4. Law of Partnership: Definition and nature of partnership, rights and duties of a partner. Dissolution of a partnership.

5.Law of Sale of Goods: Definition of Sales, essentials for contract of sale. Meaning of conditions and warranties. Implied conditions and warranties, Caveat Emptor. Rights of Unpaid seller and other remedial measures.

6.Negotiable Instruments Act 1881: Definition of negotiable instrument, Promissory note, bill of exchange and cheques. Parties to negotiable instruments, discharge of parties from liability.
Dishonour of a negotiable instrument – liabilities of a banker and drawer for dishonour of a cheque & Hundies.

7.Consumer Protection Act

8.Patents Act 1957, Implications of WTO for patent laws in India

Textbook:
Tulsian, P.C.,Business laws, Tata McGraw Hill

Additional Readings:
1. Chapter 15-20 , sales of Goods Act, Bansal, C.L, Corporate and Business laws, Excel Books
2. B.K. Goyal, S.P. Iyengar, Business Law, R. Chand & Co.
3. Gulshan S. S, Business Laws, Excel Books

COMMERCIAL ENVIRONMENT(MGT157)

2009-01-13T09:12:00.000-08:00

COMMERCIAL ENVIRONMENT(MGT157)

1.Theoretical Framework of Business Environment
Internal Vs External Environment, SWOT Analysis, Role of Business Environment in Strategic Management, Environmental Analysis and Forecasting.

2.Political Environment of Business
Economic Systems, Functions of State, Economic Role of Government.

3.Economic Environment of Business
Anatomy of Indian Economy, System of Economic Planning in India, Features of Monetary Policy and Fiscal Policy in India, Economic Reforms in India (Liberalisation, Privatisation and Globalisation).

4.Socio-Cultural Environment of Business
Role of Culture, Language, Religion and Ethics in Business
Social Responsibility of Business, Corporate Governance

5.Technological Environment of Business
Role of Information Technology in Business, Issues in Technological Innovation, Acquisition and Transfer

6.Legal Environment of Business
Introduction to Laws and Issues related to Companies, Capital Markets, Foreign Exchange, Labor Relations, Industries, Consumer Protection and Environment Protection.

7.International Economic and Business Environment
Introduction to International Economic Institutions- WTO, IMF and World Bank etc.
Foreign Trade Policy of India.
FII, FDI and Outsourcing (BPO and KPO) Trends.

Textbook:
Paul Justin, Business Environment, 2nd Ed., Tata McGraw Hill, New Delhi, 2008

Additional Readings:

Saleem Shaikh, Business Environment, Pearson Education, New Delhi, 2008
Cherunilam Francis, Business Environment, Text and Cases, 18th Ed., Himalayan Publishing House, New Delhi, 2008.
Adhikary. M., Economic Environment of Business, Sultan Chand & Sons, 11th Ed., New Delhi, 2007

FINANCIAL ACCOUNTING(MGT105)

2009-01-13T09:10:00.000-08:00

FINANCIAL ACCOUNTING(MGT105)

1.Book-Keeping & its importance
2.Accounting: Meaning, Importance, Difference between Book-Keeping & Accounting
3.Accounting terminology
4.Accounting as an information system
5.Accounting concepts & conventions
6.Accounting cycle, Branches of accounting: Financial Accounting, Cost & Management Accounting and their Interrelationships.
7.Changing Role of accountant in profession
8.Accounting Equation: Preparation of Journal, Ledger
9.Preparation of Cash book and other subsidiary books
10.Trial Balance: Different types of errors disclosed and not disclosed by Trial Balance
11.Capital & Revenue Expenditure and Receipts
12.Understanding Corporate Financial Statements: Types, nature, attributes, uses and limitations
13.Preparation of Financial Statements of an Organization- Profit & Loss Account ( with adjustments) & Balance Sheet
14.Corporate Reporting and Disclosure Requirements
15.Recent trends in the presentation of Corporate Published Accounts
16.Depreciation Accounting
17.Bank Reconciliation Statement

Textbook:
Maheshwari S N, Maheshwari S K (2006), “Financial Accounting”, Vikas Publishing House Pvt. Ltd, New Delhi.

Additional Readings:
Chapter- 12 & 13, R.K. Lele, Jawahar Lal, “Accounting Theory”, Himalaya Publishers.
Chapter- 4, Khan M Y, Jain P K (2007), “Management Accounting”,The McGraw-Hill companies.

ESSENTIALS OF ORGANISATION BEHAVIOUR(MGT104)

2009-01-13T09:06:00.000-08:00

ESSENTIALS OF ORGANISATION BEHAVIOUR(MGT104)

1.Foundations of Organisational Behaviour: - The nature and determinants of organisational behaviour , Roles & Functions of Managers & need for knowledge of OB, contributing disciplines to the field

2.Individual Behaviour : Biographical characteristics, Ability: intellectual, physical, ability job-fit,
Learning: theories of learning; classical conditioning, operant conditioning, social learning, Reinforcement Schedules

3.Values: meaning and importance
Attitudes: meaning, components, major job attitudes. Cognitive dissonance theory, attitudes & Job satisfaction: meaning, responses to job dissatisfaction

4.Personality: Determinants, Introduction of Sigmund Freud theory of Personality, Personality Testing: Myers Briggs Type Indicator, Cattell 16PF, Big Five model, Emotions: affect, emotions and moods.
Emotional labor, affective events theory, emotional intelligence(concept)

5.Perception: Factors influencing perception, Attribution theory, Frequently used shortcuts in judging others & Individual Decision Making: Link between Perception and individual decision making, Common Biases and errors in decision making, Creativity in decision making

6.Work Motivation : Early Theories (Mc. Gregor’s Theory X & Y , Abraham Maslow’s Need Hierarchy Theory , Herzberg’s Two Factor Theory) & Contemporary Theories (Mc. Clelland’s 3 Needs Theory , Alderfer’s ERG Theory , Adam’s Equity Theory & Vroom’s Expectancy Theory, Goal Setting Theory) & Application of Motivation Theories.

7.Group Behaviour : Types of Groups, Stages of Group Development, Group Decision Making, Group Properties: Roles, Norms, Status, Size and cohesiveness

8.Understanding Teamwork : Types of Teams, Creating Effective teams, Turning individuals into team players

9.Current issues in organizational communication: Gender and Cross cultural issues, Politically correct communication

10.Leadership : Basic Approaches (Trait Theories, Behavioural Theories: Ohio State Studies, University of Michigan Studies, The managerial Grid & Contingency Theories: Fiedler Model, Hersey and Blanchard’s Situational Theory, Leader-Member Exchange theory, Path Goal Theory) Followership, Its types, Influence of National Culture on Leadership style, Gender issues in leadership

11.Culture: Creating and sustaining the work culture, types of organizational culture, How employees learn Culture: Role of Stories, Rituals, Material Symbols and Language , Changing Organizational Culture

12.Impact of Organizational Structure on Work Culture

13.Power and Politics: Basis of Power, Power Tactics, Responses to organizational politics and ethics of political behaviour

14.Conflict; transition in conflict thought, the conflict process, conflict and negotiation: bargaining strategies, negotiation process, issues in negotiation

15. Organisational Change & Stress Management: Forces for change, types of change, resistance to change, Lewin’s 3step model for managing planned change, Contemporary change issues, Sources of stress, individual differences, managing stress

Textbook:
1. Robbins S P & Sanghi Seema, Organization Behaviour, McGraw Hill.

Additional Readings:
Chapter 1, 6, 10 of Luthans Fred, Organizational Behavior, McGraw Hill, 11/e
Chapter 1, 6, 20, 24 of Pareek Udai, Understanding Organizational Behavior, Oxford, 2/e
Chapter 4 to 6, 13 to 17 of Mc Shane & Von Glinow, Organizational Behavior, Mc Graw Hill, 3/e

MERCANTILE LAWS (MGT103)

2009-01-13T09:02:00.000-08:00

MERCANTILE LAWS (MGT103)

1.Law of Contract: Definition and nature of a contract
2.Offer and Acceptance, Consideration
3.free consent, and capacity of parties
4.Performance and discharge of contract, Breach of contract
5.Concept of Agency and various types of mercantile agents
6. Brief introduction of topics- Bailment & Pledge ,Indemnity & Guarantee, Quasi
Contracts
7.Law of Partnership: Definition and nature of partnership, rights and duties of a partner. Dissolution of a partnership
8.Law of Sale of Goods: Definition of Sales, essentials for contract of sale. Meaning of conditions and warranties
9.Transfer of Ownership. Rights of Unpaid seller and other remedial measures.
10. Negotiable Instruments Act 1881: Definition of negotiable instrument and types
11. Parties to negotiable instruments, discharge of parties from liability
12. Dishonour of a negotiable instrument and bouncing of cheques
13. Law of Insurance: Definition and elements of insurance contract, premium and reinsurance.
14. Basic idea about life, fire and marine insurance.

Text Book(s):
1. Kapoor, N.D, Mercantile Law, Sultan Chand and Sons.

Additional Readings:
1. Chapter 5, Free Consent, Tulsian , PC, Business Laws, Tata McGraw Hills.
2. chapter 12, indeminity & Guarantee, Tulsian , PC, Business Laws, Tata McGraw Hills.

List of Marketing Blogs

2009-01-11T04:49:00.000-08:00

Marketing Blogs

1.http://online-pr.blogspot.com/Online PR Thoughts

2.www.marketingvox.com/ Internet Marketing

3.www.tpemurphy.com/blog/PR

4.www.businessweek.com/the_thread/brandnewday/index.htmlBusiness Week on Marketing and Advertising

5.http://blog.holtz.com/Shel Holz

6.http://www.b2blog.com/B2B Marketing blog

7.http://pop-pr.blogspot.com/Pop-PR

8.www.adrants.com/Ad Rants

9.http://prmachine.blogspot.com/PR Machine

10.www.adverblog.com/Adverblog

11.www.mnpr.blogspot.com/Minnesota Public Relations

12.www.mpdailyfix.com/Marketing Professors' blog

13.http://www.nevillehobson.com/Neville Hobson

14.http://unsolicitedmarketingadvice.blogspot.com/Unsolicited Marketing advice

15.http://beyondpr.blogspot.com/Beyond PR

16.http://brandautopsy.typepad.com/Brands and branding

17.http://honesttoblogconsulting.com/Honest To Blog PR

18.www.toprankblog.com/Online marketing

19http://newyorkbuzz.org/New York Buzz

20.www.diffusionblog.blogspot.com/Branding blog

21.http://prblog.typepad.com/Strategic Public Relations

22.www.blogbusinessworld.blogspot.com/Blogs for marketing and business

23.www.canuckflack.com/Canadian PR commentary

24.http://sethgodin.typepad.com/Seth Godin

25.www.ideagrove.com/blog/index.htmlMedia Orchard

26.www.siliconstrat.com/blog/Marketing Memos - technology

27.www.prnewsonline.com/prnewsblog/PR News blog

28.http://falkow.blogsite.com/Web content strategy

29.http://klauseck.typepad.com/prblogger/PR Blogger (German)

30.http://garethkay.typepad.com/brand_new/Branding

31.http://pr.typepad.com/PR and marketing

32.http://decker.typepad.com/Marketing

33.www.kullin.net/Media Culpa

34.http://adweek.blogs.com/Adweek

35.http://thefuturebuzz.com/The Future Buzz

36.www.marketsentinel.com/blog/Market Sentinel

37.http://leverwealth.blogspot.com/LeverWealth

38.http://adverlab.blogspot.com/MIT Advertising lab

39.http://octaviorojas.blogspot.com/News and articles about communication in Spanish

40.http://reveries.com/Marketing

41.www.stevensilvers.com/Steven Silvers

42.www.whatsnextblog.com/What's Next - Ochman

43.http://prstudies.typepad.com/weblog/PR Studies

44.www.highvizpr.blogspot.com/Highviz PR

45.http://communicationnation.blogspot.com/Communication Nation

46.www.edelman.com/speak_up/blog/Edelman

47.www.prdisasters.com/PR Disasters

48.http://andylark.blogs.com/Andy Lark

49.http://clarklane.blogspot.com/Clark Lane

50.http://allanjenkins.typepad.com/Allan Jenkins

51.http://spinfluencer.blogspot.com/Spinfluencer

52.http://pkellypr.com/blog/Piaras Kelly PR

53.http://blog.bitepr.com/Bite PR

54.http://belowthefold.typepad.com./Below the fold

55.http://teblog.typepad.com/david_tebbutt/Teblog

56.www.prblogger.com/PR blogger

57.www.mslpr.com/blogworks/Blogworks

58.www.theflack.blogspot.com/The flack

59.www.mcbrublog.com/McClenahan Bruer PR

60.www.philgomes.com/blog/Phil Gomes

61.http://overtonecomm.blogspot.com/Communication overtones

62.http://badpitch.blogspot.com/Bad Pitch blog

63.http://12commanonymous.typepad.com/my_weblog/Communicators Anonymous

64.http://armourpr.wordpress.com/Observations of Public Relations

65.http://jon8332.typepad.com/force_for_good/Force for Good

66.www.styleandfocuspr.blogspot.com/Style and Focus Lifestyle PR

67.www.metrica.net/measurementmatters/Measurement Matters

68.http://ronntorossian.com/Ron Torossian

69.www.maineprmaven.com/Maine PR Maven

70.http://prowlpublicrelations.blogspot.com/Prowl Public Relations - Student PR agency

2009-01-10T22:52:00.000-08:00

Didnt find anything worthwhile????
or you want something more?
Please mail me at kanwalgurleen@yahoo.co.uk
or call in at 9876230542 (its not toll free)

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34 creative Advertising ideas

2009-01-10T22:32:00.000-08:00

34 Creative Advertising ideas
**Based on book written by Sam Decker : “193 Creative Marketing Ideas”

1. Advertising media options for national advertiser:
· Bulk e-mail advertisement lists
· Card packs
· Catalog advertising
· Co-op direct mail
· Inside other people’s products
· Coupon books
· Direct mail
· Inside Stores
· Internet & online advertising
· Local and regional publications
· National association publications
· National business newspapers
· National magazines and newspapers
· Newsletters
· Outdoor advertising (buses, benches, taxis, billboards, airport terminal, shopping
mall display, telephone booths, train stations, subways, etc.)
· Package inserts
· Television and radio
· Trade journals
· Trade shows
· Web pages

2. Advertising media options for local or regional advertiser:
· Advertiser sponsored maps of the city
· Chamber of Commerce publications
· Co-op advertising
· Direct mail
· Coupon books
· Internet & online advertising
· Local magazines
· Local trade associations publications
· Local trade shows
· Local Web pages
· Midair media (Plane banner, blimp, sky writing)
· Newspapers
· Outdoor advertising (buses, benches, taxis, billboards, subways, etc.)
· Television and radio stations
· Visitor/tourist guides in motels
· Yellow pages

3. Find bargains in advertising with radio stations’ "Run of Station" and newspapers’ "Run of Paper."
This means that the station or paper runs your ad whenever they have open space or time. On radio, that might mean very early in the morning or late at night. For newspapers, it might mean you don’t get to choose when your ad runs or the placement. When the publication is at deadline, rather than filling an empty space with filler copy, they can place your ad there for a bargain price.
Also, look for identical ads appearing twice in a publication. Sometimes a magazine or newspaper will run an ad in a second spot for free if there’s an empty space at press time. Talk to the ad manager and offer to pay 50% of the published rate when one of those empty spaces comes up in the future. Send them your ad and a check so they are ready to run your ad when they’re at deadline.

4. In your advertising message, create a twist a popular news story, movie, or theme.
Ivar’s Inc., a Seattle-based seafood chain, entertained the hometown crowd with a television commercial parody of the movie "Dances with Wolves." The Ivar’s commercial, "Dances with Clams," attracted national media attention when the film’s distributor threatened legal action if the spot wasn’t pulled.

5. Store your business cards everywhere so you’re ready to hand them out anytime. Keep your cards in your wallet, organizer, briefcase, your car, your spouses’ car, in the office, home office, and by the front door. Hand them out generously. Stick them in your paid bills, give them to waitresses, taxi drivers, etc. Post your business card wherever you go...grocery store bulletin boards, apartment buildings, college campus boards, etc.

6. Hire high-school kids to distribute flyers or door-hangers to homes in your target area.
You could even personalize each door hanger. For example, Jerry Fisher
(jerry228@aol.com), a free-lance copywriter, wrote a concrete company’s doorhanger that read, "Your sunken slab at 848 is in need of a lift!" The "848" was handwritten in an empty space which was the house number to that door.

7. Advertise through your voice mail message.
Make your phone message or voice mail says something about your business or latest sale. When people call during closed hours, this may be your only opportunity to tell them about your products or services.

8. Hire students to place flyers or cards on windshields of cars.
You can target your prospects on the basis of a vehicle’s model, age, style, price, and location. For example, a car wash or detailer might target cars that are dirty but expensive. A bowling alley might target family cars such as vans and station wagons. A windshield repair shop would look for cars with cracks in the windshield. Since windshield flyers can be an annoyance to some car owners, offer something of value on the flyer, like a discount coupon for your product or service, or perhaps a freebie just for coming in. You could also use small business cards as coupons to put under the windshield. They are easier to hang on to, cheaper to print, and environmentally friendly.

9. Create interesting, custom-designed placemats for local restaurants that display your ad (and others).
Approach owners of several cafes, sandwich shops, and pizza parlors to offer free placemats for their tables and trays. Design them with your company name, information and a coupon on the mats. You could also include other businesses’ coupons on the placemats and share the cost of printing the placemats.

10. Insert sales material into the packaging of other non-competing companies’ products that are sold to your target market.
For example, if you’re a local produce reseller, you may ask the local bookstores to insert a gift certificate for 3 heads of fresh broccoli in all the cookbooks they sell. Or, a health club may offer a Mary Kay beauty consultant coupons to put in each product she sells. Or, a software publisher will put a demo CD in a computer system box.

11. Put posters and flyers on the temporary walls outside a construction site.
Or hire someone to paint an artistic mural that ties into your product or company.

12. Look for these overlooked bargain advertising opportunities:
· College & high school newspapers & yearbooks
· Classified services on the World Wide Web (sometimes free)
· Local entertainment and tourist magazines
· Bulletin boards at schools, laundromats, grocery stores, church, etc. (free)
· Community group and association newsletters
· Commercial online services classifieds on Compuserve (a few dollars) and America
Online (free)
· Smaller, local newspapers
· Chamber of Commerce publications

13. Use your car to advertise your business or sale.
You can advertise your business wherever you park you car! Post banners on your car and park it in a conspicuous location, or put magnetic signs on your car doors. Also, you could print an ad for your business on a piece of cardboard large enough to act as your auto sunshade. Make the message simple, big and bold.

14. Hand customers a second business card to give to a friend.
On the back of one card, write that customer’s name. Tell him that if the person he hands that card to does business with you, will give both of them 10% off their next/first purchase. You could stamp that discount offer on the back of your cards.

15. Make your vanity plate or license plate frame reflect what you do.

16. Write messages on the sidewalk in front of your store.
A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, "From here it looks like you could use some new underwear."

17. Ask non-profit organizations and clubs to advertise for your business in exchange for raising money for them.

One way you could help a local non-profit organization raise money is to give them a cut of your business on a day they bring customers into your store. For example, you could donate 1/2 of all receipts from a day’s sales to their cause. The club could then advertise to their members and to the community to get prospects into your store that day, which will increase their chances to get more money. Another way you could partner with a club is you could allow them to sell their products or offer services on your premises. Their advertising would bring customers to your store. You would allow them to sell mistletoe, wrap presents, or wash cars. A third way is to give the club gift certificates or auction items for a fund raising event. For example, when the Boy Scouts go door-to-door selling raffle tickets, they could add value to their sales by presenting your gift certificate to each prospect. Another instance is a local baker who, instead of giving money, gave the promoters of a local food festival 200 loaves of bread. He said they could keep whatever money they made from selling his bread. In return, his company gets exposure and he is able to write off extra inventory for the cost of goods.

18. Print your company name, logo and slogan on your personal checks.

19. Get the customer’s attention with creative in-store signs.
· Here are some ideas:
· Signs on the floor
· Signs hanging from slow-turning ceiling fans
· Mannequins holding signs
· "Shelf talkers" - signage or different colors hanging on the edge of the shelf below
your product so it stands out from the rest.
· Project shadows on walls
· Project video or slides on walls
· Print on walls with stencils
· Spray painted, graffiti-looking signs
· Highlight a sign with a reflective foil
· Direct lights on important signs
· Display a message on a floor computer
· Inflatable signs and balloons

20. Ask your cable company to feature your company in their advertisements.
Cable operators often advertise their programming or advertising opportunities between shows. If you already advertise on T.V., ask them to highlight your business in their promo spots.

21. Obtain valuable advertising data from media kits and advertising salespeople.
The media kits from newspapers and TV and radio stations can tell you a lot about your market demographics. You can also talk to an advertising salesperson to find out what ads have been working for your competitors.

22. Print full color book covers for elementary and high school students.
Make the design look "cool," but advertise your business at the same time. Give them to teachers and students on the first day of school.

23. Here are some places you may find bulletin boards to post your flyers and signs for no cost:
· In front of your own business
· In front of neighboring/partnering businesses
· Subway stations
· School offices
· Senior recreational facilities and retirement homes
· College dormitories (community area, hallways, bathrooms)
· Fraternities, Sororities
· Churches
· Other local community clubs and organizations
· Apartment buildings (laundry rooms)
· Community activity centers
· Grocery stores
· Shopping malls
· Car washes
· Laundromats
· Condominium complex party center
· Hotel and motel lobbies
· Utility poles
· Military cafeterias and recreation centers
· Counters of public places
· Meeting convention centers and rooms
· Construction walls
· Libraries
· Union halls
· Chamber of commerce
· Medical or professional office
· Roller rinks and bowling alleys
· Waiting room at auto repair and tire shops
· Liquor and convenience stores
· Company bulletin boards of friends and family
· Tourist information centers
· Highway rest stops
· Banks
· Factories

24. How do you make your flyer stand out from a crowded bulletin board?
· Here are some ideas:
· Have tear off tabs on the side of the flyer
· Use unique pictures and graphics
· Frame the edges of the flyer with a border
· Use spot color ink, or full color printing
· Make borders and graphics that look three dimensional
· Cut the paper into a different shape
· Print text, quotes, prices or testimonials inside sunbursts or balloon art
· Reverse printing (white type on black)
· Make the tear-off tabs into coupons
· Type special effects
· Glue a three dimensional object on the flyer
· Pin samples or coupons around the flyer
· Make it larger, perhaps 11X17 with big tear-offs
· Cut the flyer into a unique shape.
· Use reflective paper, or reflective lettering
· Tack it up with 30 colorful tacks
· Put up multiple flyers at multiple heights
· Make it a fold-out, like a greeting card with a window
· Glue a full-color picture onto the flyer
· Make the headline large and include the word "FREE"
· Keep it simple short, clear, benefits-oriented message
· To get a free brochure on bulletin board advertising call Thumbtack Bugle at 510- 653-8063.

25. Develop a slogan that lets people know where you are.
Advertise the slogan on the radio, T.V. in your marketing communications and
elsewhere. For example, a delivery truck might have a sign that says "Main Street Saw & Knife Shop...You get an edge at the top of the hill."

26. Offer a free item just for responding to your advertisement.
It could be an informational pamphlet, consultation, video tape, or advertising specialty.

27. Use a vending machine as an advertising medium.
Place a sign on a bubble gum dispenser with your company name and logo on it, along with a sign that says part of the proceeds will go toward a scholarship or charity. You could even put a business card holder on the machine that holds cards good for a discount at your store. Then, offer a local business owner who gets a lot of foot traffic 25% of the gross proceeds if he agrees to put the vending machine on his floor. 50% of the proceeds can go to the charity, 25% towards the business partner, and 25% to paying off your vending machine and candy. It ends up being a no-cost advertising medium that builds goodwill for your company.

28. Are college students in your market? If so, here’s some ways to reach them:
· Tour the dorm halls and slip coupons underneath the doors or place them on door
handles.
· Post flyers on bulletin boards around campus and the dorms.
· Tape flyers on the inside of bathroom stalls in the dorms.
· Partner with the local pizza parlor to put coupons with the pizzas they deliver.
· Advertise in the college newspaper and local coupon tabloid.
· Work with fraternity and sorority leadership to offer their members a special discount.
· Exhibit in the university union at the beginning of the semester or during the college’s
open house.
· Partner with the university bookstore to distribute coupons inside their books at the
register counter. Offer student/faculty discounts.
· Sell your products through the university bookstore.
· Check with the student union for advertising opportunities. Some colleges prepare
packets of information for the incoming freshman class that include flyers from local
businesses.
· Do cooperative marketing with other businesses that attract students, such as copy
shops, inexpensive restaurants (taquerias, sandwich shops), coffee houses, bars, night
clubs, liquor stores, and video stores.
· Exhibit at the local flea market, where many students shop.

29. Park your car or a truck on a freeway overpass with a banner hanging off the right side of the vehicle.
Make sure it’s big, bold and brief so that drivers will look up and have time to read your banner!

30. Put out a fold-out sign, like real estate agents use for open houses, on the sidewalk or road in front of your business.
You could also place them on street corners around your block to direct people to your business.

31. Use a VCR and a rear-projection screen system in your front window at night to advertise your products, sales and hours at night.
Create a slide presentation on a computer and transfer it to tape to play on the projector. You could even wire sound to outside speakers so people can hear your advertisements.

32. If you ship products or offer remote service, advertise in the Yellow Pages of outside cities and counties.
You can even advertise nationally in the Yellow Pages.

33. Promote your sales with handwritten in-store price signs.
This is a practice often used by supermarkets. They do this for products that are actually on sale as well as for products that they want to sell but are not necessarily lower priced. A handwritten sign creates the perception of a sale or special deal.

34. Sponsor a highway.
It usually costs nothing, just the time to do a quarterly trash pickup along that stretch of road. Your sponsorship gets your company name on a sign, which thousands of drivers will see.

**Based on book written by Sam Decker : “193 Creative Marketing Ideas”

2009-01-10T13:01:00.001-08:00

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Previous Question Papers(LPU)

2009-01-10T12:06:00.000-08:00

1Previous Question paper(Jan 2008):Entrepreneurship and project management(End term)

2.Previous Question paper(2007):Organizational behavior

3.Previous Question paper(2007):Business environment

4.Previous Question paper(2007):Professional communication

5.Previous Question paper(Jan 2008):Marketing Research(End term)

6.Previous Question paper(Jan 2008):Retail management(End term)

7.Previous Question paper(Jan 2008):Product and brand management(End term)

8.Previous Question paper(Jan 2008):Consumer behavior(End term)

9.Previous Question paper(2007):Corporate and business law

10.Previous Question paper(2007):Principles and practices of management

Syllabi of MGT courses

2009-01-10T11:59:00.000-08:00

1.Human Resource Management (MGT 207)

2.Management of finances (MGT 206)

3.Production and operations Management (MGT 205)

4.Quantitative techniques for Managers -1(MGT 159)

5.Business Laws (MGT158)

6.Commercial environment (MGT157)

7.Financial Accounting (MGT105)

8.Essentials of Organisational Behavior (MGT104)

9.Mercantile Law (MGT103)

10.Productions Planning and control (MGT466)

11.Public Relations (MGT303)

12.Management of SMEs(MGT302)

13.Managing Human Resources(MGT259)

14.Essentials of Project Management (MGT257)

15.Financial decision Making (MGT256)

16.Quantitative techniques -2 (MGT 208)

17.Retail Management (MGT533)

18.Services Marketing(MGT633)

19.Customer Relationship Management (MGT631)

(LIST IS BEING POPULATED)

OTHER SYLLABI:

Syllabus:International trade procedures and documentations

Syllabus:Operations research

Syllabus:Product and brand management

Syllabus:Entrepreneurship and project management

Managerial Economics

Syllabus:Organisation behavior

Syllabus:Quantitative techniques for business

Syllabus:Accounting for Management

Syllabus:Principles and practices of management

Essentials of Marketing

2009-01-10T10:51:00.001-08:00

Click on the links to open the slides:

1.Lecture:Managing Personal Communications (NEW)

2.Advertising,Sales Promotion,Public Relations (NEW)

3.Lecture: Promotional Mix Overview (NEW)

4.Lecture:Pricing concepts

5.Lecture:Managing Products

6.Lecture:Product contd..

7.Lecture:Product strategy

8.Lecture 10

9.lecture 8,9

10..Lecture 6,7 of essentials of Marketing

11.Lecture 4,5 of Essentials of Marketing

12..Lecture 1,2,3 of Essentials of Marketing

Management principles and practices

2009-01-10T10:46:00.000-08:00

Click the links to open the slides:

1.Lecture 1(Management)

2.Lecture 2,3

3.Lecture 4,5

4.Lecture 6,7

5.Lecture:Forecasting onwards

6.Lecture:Mckinsey 7S

7.Lecture:Japanese style of mgmt

8.Lecture:American style,Indian style of Mgmt.

9.Lecture:Self Mgmt

10.Lecture: Chain of Command Onwards

11.Lecture:Organizing

12.Lecture:Managing Change

13.Motivation

14.Lecture:Leadership

15..Lecture:Communication

16.Lecture:Teams And Groups

17.Lecture:Controlling

18.Lecture:Controlling Techniques

Free Online Journals

2008-12-09T20:55:00.000-08:00

Click on the links below to open the journals::

1 Academy of Marketing Science Review

2 Australian Journal of Management

3 The Marketing Bulletin

4 Journal of Empirical Generalisations in Marketing Science

5 Annals of Economics and Finance

6 Business Quest

7 IMF Staff Papers

8 KM world

9 RBI Bulletin

10 Leadership Allaince

11 The Emerald
(Password protected)

12 Asia Pacific Management Forum

13 Global Journal of Finance and Banking issues

14 Asia Pacific Journal of Finance and Banking Research

15 Global Journal of International Business Research

16 Economic Analysis and Policy

17 Economics,Management and Financial Markets

18.Journal of Information Technology

19.Journal of Research and Practice in Information Technology

20.Business Research

21.Business Intelligence Journal

22.Electronic Journal of Business Research Methods

23.Electronic Journal of Information Systems Evaluation

24.Electronic Journal of Knowledge Management

25.International Journal of Business and Management

26.International Journal of Electronic Business Management

27.International Research Journal of Finance and Economics

28.Journal of Business systems, Governance and Ethics

29.Journal of Electronic Commerce Research

30.Journal of Interactive advertising

31.Journal of Internet Banking and commerce

32.Journal of Knowledge Management practice

33.Journal of Research for consumers

34. Management

35.Product Management and Development

36.Research and Practice in Human Resource Management

37.Economics Bulletin

38.Journal of Financial and Strategic decisions

Advertising,sales promotions,Public Relations

2008-12-03T21:01:00.002-08:00

Uploaded on authorSTREAM by kanwalgurleen

Managing Personal Communications

2008-12-03T21:01:00.001-08:00

Uploaded on authorSTREAM by kanwalgurleen

Promotional Mix

2008-12-03T20:58:00.001-08:00

Uploaded on authorSTREAM by kanwalgurleen

Controlling Techniques

2008-12-03T20:49:00.001-08:00

Uploaded on authorSTREAM by kanwalgurleen

Controlling

2008-12-03T20:46:00.000-08:00

Uploaded on authorSTREAM by kanwalgurleen

Teams and Groups

2008-12-03T20:43:00.000-08:00

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Communication

2008-12-03T20:41:00.001-08:00

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Leadership

2008-12-03T20:38:00.000-08:00

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Motivation

2008-12-03T20:35:00.001-08:00

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Managing change

2008-12-03T20:33:00.001-08:00

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Organizing PPT

2008-12-03T20:29:00.000-08:00

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Lecture:Pricing concepts

2008-11-12T22:00:00.002-08:00

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Lecture:Managing Products

2008-11-12T22:00:00.001-08:00

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Lecture:Product contd..

2008-11-12T21:59:00.002-08:00

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Lecture :Product strategy

2008-11-12T21:59:00.001-08:00

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2008-11-12T21:50:00.001-08:00

Are you a Management student at LPU ?? if Yes,Read further,this blog is meant for you only.

This Blog contains information for following :

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1.Management students at LPU (question papers,tips to write exam etc)

2.BBA(Hons)-1 sem & BBA-MBA-1 sem

3.BBA-MBA-C-3rd sem

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Contents : (Click the topic to read)

For BBA(hons)-A
1.Click here for syllabus
2.Lecture 1(Management)
3.Lecture 2,3

4.Lecture 4,5

5.Lecture 6,7

6.Lecture:Forecasting onwards

7.Lecture:Mckinsey 7S

8.Lecture:Japanese style of mgmt.(NEW)

9.Lecture:American style,Indian style of Mgmt. (NEW)

10.Lecture:Self Mgmt (NEW)

11.Lecture: Chain of Command Onwards..(NEW)

For BBA-C today

Lecture:Pricing concepts

Lecture:Managing Products

Lecture:Product contd..

Lecture:Product strategy

1.NEW::Lecture 10

2.lecture 8,9

3..Lecture 6,7 of essentials of Marketing

4.Lecture 4,5 of Essentials of Marketing

5.Lecture 1,2,3 of Essentials of Marketing

6.Assignment 1 for MGT203(BBA-C)

7.Syllabus of Essentials of Marketing

8.Case study on Vimal

For Management students:

1.PAT Xclusive:KG quiz(Unlimited version)

2.For Information regarding brands:
--open brand quest and take quizes at http://www.thehindubusinessline.com/bq/index.htm

3.10 Most Common Interview Questions

4.GD, tips and topics

Older posts(26):
1.Previous Question paper(2007):Organizational behavior

2.Previous Question paper(2007):Business environment

3.Previous Question paper(2007):Professional communication

4.Examination technique:Attempting questions at LPU

5.Case based presentations:A way to handle

6.Presentations made easy:Follow these 17 steps.

7.Writing assignments at LPU

8.Scoring in internals at LPU

9.Previous Question paper(Jan 2008):Entrepreneurship and project management(End term)

10.Previous Question paper(Jan 2008):Marketing Research(End term)

11.Previous Question paper(Jan 2008):Retail management(End term)

12.Previous Question paper(Jan 2008):Product and brand management(End term)

13.Previous Question paper(Jan 2008):Consumer behavior(End term)

14.Previous Question paper(2007):Corporate and business law

15.Previous Question paper(2007):Principles and practices of management

16.Syllabus:International trade procedures and documentations

17.Syllabus:Operations research

18.Syllabus:Product and brand management

19.Syllabus:Entrepreneurship and project management

20.Syllabus:Managerial Economics

21.Syllabus:Organisation behavior

22.Syllabus:Quantitative techniques for business decisions

23.Syllabus:Accounting for Management

24.Syllabus:Principles and practices of management

26.For MBA-BBA beginners

Lecture:Chain of command onwards..

2008-11-12T21:47:00.001-08:00

Uploaded on authorSTREAM by kanwalgurleen

Lecture:Self Managment

2008-11-12T21:44:00.001-08:00

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Lecture:Amercian,Indian style of Mgmt.

2008-11-12T21:00:00.001-08:00

Uploaded on authorSTREAM by kanwalgurleen

lecture:Japanese style of Mgmt.

2008-11-12T20:58:00.000-08:00

Uploaded on authorSTREAM by kanwalgurleen

Lecture:Mckinsey 7S

2008-11-12T20:32:00.000-08:00

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lecture:Forecasting onwards

2008-11-12T20:12:00.000-08:00

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lecture 10

2008-09-25T08:54:00.000-07:00

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lecture 4,5

2008-09-25T08:44:00.004-07:00

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lecture 2,3

2008-09-25T08:44:00.003-07:00

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lecture 6,7

2008-09-25T08:44:00.001-07:00

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lecture 8,9 of Marketing

2008-09-16T08:27:00.000-07:00

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Lecture 1 (Management)

2008-09-15T08:41:00.001-07:00

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Case study on Vimal for BBA-C

2008-09-11T08:59:00.001-07:00

Uploaded on authorSTREAM by kanwalgurleen

Syllabus for MGT152

2008-09-11T08:31:00.000-07:00

Syllabus for Theories and functions of Management
Class:BBA(hons)-A
Term:2008
Course instructor:Kanwal Gurleen

1. Management: Definition, nature, purpose and scope of management, Skills and roles of a Manager, Functions, principles;, Management by objectives Management by exception

2 Planning: Types of plans, planning process, Characteristics of planning, Strategic Management, premising and forecasting; Decision-Making: Process, Simon’s model of decision making, creative problem solving, group decision making

3 Organizing – Organizational design and structure, Coordination, differentiation and integration, centralization and de-centralization, Delegation, Authority & power - concept & distinction, Line and staff organizations.

4.Leading:Human factors and motivation,leadership,communication,teams and team work

5.Staffing:human resource management and selection,performance appraisal and career strategy,managing change.

6.Controlling:Concept,planning-control relationship,process of control,types of control,control techniques.

Textbooks:
1. Robbins,S.P.and Mary Coulter, Management, Prentice Hall India
2. Robbins S P & Seema Sanghi, Organization Behavior, Pearson Education

Additional Readings:
1. Koontz, Harold and Weihrich,Heinz, Essentials of Management, Tata McGraw Hill.
2. Luthans F, Organization Behavior, McGraw Hill

Lecture 6 of Essentials of Marketing for BBA-C

2008-09-09T06:39:00.000-07:00

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