Marketing Research: (End term)
1.
a.What is extraneous variable?
b.MDS means………
c.The term Variance means………..
d.Disguised questions are indirect questions. True/false.
e.ANOVA is either ……way or …….way
f.Formula for chi square is………
g.Scaling is used to convert ………data into………data
h.Exploratoey research involves casual relationships.True/false
i.Write the name of any book of MR by foreign author.
j.Dichotomous questions are……….(1*10)
2.
a.Casual Research
b.Census Data
c.Market simulation
d.Non-survey based research
e.Unstructured questionnaire(2*5)
3.
a.What are the benefits of data mining in marketing decision making?
b.“Internet is a risk prone research resource”. Comment with suitable reasons.(5*2)
4.
a.What are various sources of secondary data for a researcher engaged in launch of a new FMCG product? Justify the reasons of their being authentic sources.
b.What are the important points of consideration in a dealership based distribution research problem?(5*2)
5.
a. If you are given a task of preparing a printed advertisement copy for a TV brand, how you will support your work with marketing research?
b. If a domestic company wants to start exports business and hires you to support their decisios as a marketing researcher,what information you will be seeking through primary or secondary research?(5*2)
6.If you are a promotion manager of a cement company and are asked to prepare a research design for competing with a successful market leading brand how ou will proceed?(10)
7.How conjoint analysis is used for pricing decisions?give suitable examples.(10)
8.Case study on colgate.(10)
Disclaimer: Questions posted from previous year question papers.Mistakes are not ruled out.Refer Library for correct format and case studies.These questions are posted to give students a feel and idea of real examination,there will be no liability on the part of author if any or some of these questions are repeated in future examinations.