Retail Management: (End term)
1.Answer the following: (1*10)
a. The black and white bar code found on most of the merchandise is known as………..
b. A theory that suggests that the fashion leaders are consumers with the highest social status is…………
i. Trickle down theory
ii.Trickle up theory
iii.Horizontal trickle theory
c………..is a portion of the purchase price returned to the buyer.
i.Coupons
ii.Rebate
iii.Mark down
d………is a discount retailer that offers a complete assortment in a category and thus dominates a category from the customers’perspective.
i.Category caption
ii.Category killer
iii.Category manager
e. The expected contribution from the customers to the retailers profits over his or her entire relationship with the retailer is…………..
f. The percentage of total purchases made by the customer in a store is …………
i.Share of wallet
ii.Purchasing Power
iii.Purchasing capacity
g. ……….specifies the amount of inventory that should be on hand at the beginning of the month to support the sales forecast and maintain inventory management.
i.sales to stock ration
ii.BOM stock to sales ratio
iii.Inventory turnover ratio
h. …………is the traditional down town the business area in a city or town.
i.central business district
ii.inner city location
iii.Main street location
i. If you have stock-to-sales ration of 2,how much inventory on hand must be there with retailer at the beginning of the month.
j. What is cross docking?
2.Answer the following in short.
a. How is technology reshaping retail in india?
b. Quality of work life is better in organized retail.Why?
c. A Rs.300 invoice dated Jan 01,2008 and the terms are 30/30 Net 60.
i. How many days does a retailer have to take advantage of the discount?
ii. What is the percentage of discount?
d. What is breadth of merchandise?
e.Should a multi channel retailer offer the same assortment of merchandise for sale on its website at the same price as it sells in the store? why or why not?(2*5)
3.
a. The supply chain in food distribution in india is inefficient.Can organized retail help in removing these inefficiencies? explain how this can take place?(5)
b. From personal perspective,how does retailing rate as potential career compared to others you are considering?(5)
4.
a. From customers’ perspective,what are the benefits and limitations of store retail and retail websites?(5)
b. Develop a CRM program for a local store that sells apparel with your university’s logo.What type of information would you collect about your customers and how would you use this information to increase sales and profit of the store.(5)
5.
a. Do you believe that independent retailers will soon disappear from the highly competitive retail landscape in india ?give reasons.(5)
b. Relationship marketing focus on building relationship with a retailers’ better customers. Some customers who do not receive the same benefits as retailers’ best customers may be upset because they are treated different.what can retailer do to minimize this negative reaction?(5)
6. Gaps analysis provides a systematic method of examining a customer service programs’ effectiveness.Top management has told an information systems manager that customers are complaining about the long wait to pay for merchandise at the checkpoint.How can the systems manager use gaps analysis to analyze this problem and suggest approaches for reducing this time?(10)
7.As a consultant to Reliance Fresh and Vishal Mega Mart what would you say are the important factors in choosing a site for these two very different types of store?(10)
8.Case study on 7-eleven.(10)
Disclaimer: Questions posted from previous year question papers.Mistakes are not ruled out.Refer Library for correct format and case studies.These questions are posted to give students a feel and idea of real examination,there will be no liability on the part of author if any or some of these questions are repeated in future examinations.