Tuesday, January 13, 2009

COMMERCIAL ENVIRONMENT(MGT157)

COMMERCIAL ENVIRONMENT(MGT157)

1.Theoretical Framework of Business Environment
Internal Vs External Environment, SWOT Analysis, Role of Business Environment in Strategic Management, Environmental Analysis and Forecasting.


2.Political Environment of Business
Economic Systems, Functions of State, Economic Role of Government.


3.Economic Environment of Business
Anatomy of Indian Economy, System of Economic Planning in India, Features of Monetary Policy and Fiscal Policy in India, Economic Reforms in India (Liberalisation, Privatisation and Globalisation).


4.Socio-Cultural Environment of Business
Role of Culture, Language, Religion and Ethics in Business
Social Responsibility of Business, Corporate Governance


5.Technological Environment of Business
Role of Information Technology in Business, Issues in Technological Innovation, Acquisition and Transfer


6.Legal Environment of Business
Introduction to Laws and Issues related to Companies, Capital Markets, Foreign Exchange, Labor Relations, Industries, Consumer Protection and Environment Protection.


7.International Economic and Business Environment
Introduction to International Economic Institutions- WTO, IMF and World Bank etc.
Foreign Trade Policy of India.
FII, FDI and Outsourcing (BPO and KPO) Trends.

Textbook:
Paul Justin, Business Environment, 2nd Ed., Tata McGraw Hill, New Delhi, 2008


Additional Readings:

Saleem Shaikh, Business Environment, Pearson Education, New Delhi, 2008
Cherunilam Francis, Business Environment, Text and Cases, 18th Ed., Himalayan Publishing House, New Delhi, 2008.
Adhikary. M., Economic Environment of Business, Sultan Chand & Sons, 11th Ed., New Delhi, 2007