Ch. 1 Customer-Driven Marketing
Ch. 14 Managing Price
Ch. 2 Strategic Planning and the Marketing Process
Ch. 15 Channels and Supply Chain Management
Ch. 3 The Marketing Environment, Ethics, and Social Responsibility
Ch. 16 Retailing
Global Dimensions of Marketing
Ch 17. IMC
Ch. 5 E-Commerce
Ch. 18 Adv., Sales Promo., and PR
Ch. 6 Relationship Marketing and CRM
Ch. 19 Personal Selling and S. Mgmt.
Ch. 7 Marketing Research
Ch. 8 Market Segmentation
Ch. 9 Consumer Behavior
Ch. 10 B2B Marketing
Ch. 11 Product Strategies
Ch. 12 Brand Management, New Product Planning
Ch. 13 Price Determination