Click on the links to open the slides:
1.Lecture:Managing Personal Communications (NEW)
2.Advertising,Sales Promotion,Public Relations (NEW)
3.Lecture: Promotional Mix Overview (NEW)
4.Lecture:Pricing concepts
5.Lecture:Managing Products
6.Lecture:Product contd..
7.Lecture:Product strategy
8.Lecture 10
9.lecture 8,9
10..Lecture 6,7 of essentials of Marketing
11.Lecture 4,5 of Essentials of Marketing
12..Lecture 1,2,3 of Essentials of Marketing