1.Introduction to International Marketing
2.International Marketing Environment
3. Competing in International Markets
4.Culture and International Marketing
5. Researching and Analyzing Overseas Markets
6.Planning for International Marketing
7. Market Entry Methods
8. International Distribution and Logistics
9. Organizing for International Marketing
10. Standardization v Adaptation
11. International Pricing Decisions
12. International Communications Decisions
13. International Marketing of Services
14. Control and International Marketing