QUANTITATIVE TECHNIQUES – II (MGT208)
1.An introduction to research: meaning, definition, objectives and process, Research problem: selection of problem, understanding problem, necessity of defined problem, Review of literature in research, Research design: meaning, types – descriptive, diagnostic, exploratory and experimental
2.Sources and methods of data collection: primary and secondary sources, methods
Questionnaire designing: construction, types and developing a good questionnaire
Sampling design and techniques, Sampling distribution, Scaling techniques: meaning, types
3.Data processing operations: editing, coding, classification, tabulation
Research proposal/synopsis writing Use of statistical softwares : An overview of applications of Excel and SPSS
4.Analysis and Interpretation of data: Measures of central tendency and dispersion, Correlation: linear, partial and multiple, Regression: simple and multiple, Time-series and business forecasting, Applications of index numbers
5.Tests of significance: z-test, t-test, chi-square test, f-test and ANOVA
Report preparation and presentation
Textbook:
1. Cooper, Donald R. & Schindler, Pamela S, Business Research Methods, Tata McGraw Hill Publishing Co.
Additional Readings:
§ Zikmund, Willian G., Business Research Methods, Thomson South-Western Learning.
§ George, Darren & Mallery, Paul, SPSS for Windows Step by Step, Pearson Education.
§ Malhotra, Naresh K, Marketing Research, Pearson Education.
§ Kothari, C.R, Research Methodology:Methods & Techniques, New Age International Publishers.
§ Anderson, David R., Sweeney, Dennis J. & Williams, Thomas A., Quantitative Methods for Business, Thomsom South-Western Learning.