1.Overview of Strategic Retail Management; Introduction to Retailing Concept; History, Framework, Nature, Scope, Importance, Types of Retailers, Multichannel Retailing,
2.Retail in India , Theories of retail Development. Consumer Purchase Behaviour, Process, Factors influencing Buying Decisions,
3.Retail Market Strategy, Target Market and retail format, Building Sustainable Competitive Advantage, Growth strategies, Strategic retail planning process
4. Location Strategy : types of locations, steps involved in choosing a retail location, site selection, Trade area analysis, Factors affecting the attractiveness of a site,
5.Retail organisation structure, retail organisation design issues, customer relationship management: CRM process, analysing customer data, developing CRM programs.
6.Information systems and supply chain management
7.Planning Merchandise Assortment ; category management, Objectives for the merchandise plan, sales forcast, Assortment planning process, Model assortment plan.
8.Buying systems;staple merchandise buying systems, merchandise budget plan for fashion merchandise. Open to buy, analysing merchandise performance.
9.Buying merchandise; branding strategies, international sourcing decisions, locating and connecting with vendors, negotiating, maintaining strategic relationship with vendors.
10.Store Layout, Design and visual Merchandising; objective of good store design, store layout type, merchandise presentation technique; Atmospherics.
Textbooks:
1. Levy, Michale & Barton. A. Weitz, Retailing Management, Tata Mc Graw Hill.
Additional Readings:
1 Barry Berman & Joel R Evans, Retail Management, A strategic Approach, Pearson.
2. Pradhan Swapana, Retailing Management, Tata Macgraw Hill.