PUBLIC RELATIONS(MGT303)
1.
PR: Scope, objectives and evolution; types of PR; modern PR practices
2
Competencies of a PR Manager and basic skills
3
Crisis Management, Social Transformation, professional Management and maturity
4
Use of Language, writing skills, report writing, impact of writing
5
Public Opinion and its trends, opinion makers, laws and rules
6
PR and communications mix, Corporate performance objectives
7
Industrial Relations
8
Corporate reputation: The link between corporate identity, image and reputation; Why corporate reputation matters; building a corporate image & sustainable reputation; The role of positioning in image creation; Corporate advertising as a tool of PR
9
Media lists and their importance; How to build a media list: the use of directories – print and electronic; Role of service providers to the PR industry; role of Press Agencies
10
Using Print Media for PR: National press, Regional and local press, Trade and specialist publications, Economic and business publications, News magazines,PR for financial reasons: with suppliers, employees, shareholders, banks etc.Social obligations and PR; Human Rights and their role in PR,Ethics and PR
Textbooks:
Fraser P. Seitel, The Practice of Public Relations. Upper Saddle River, New Jersey: Prentice Hall, 1998.
Additional Readings: ---
Sharma, Seema, Public Relations, Anmol Publications, 2005