Assignment 1: Essentials of Marketing MGT203
Topic: Determine the STP strategies of the company allotted to you.Suggest whether these strategies are appropriate according to you or not.
Submission due on coming Saturday (13-09-08)
What you have to do?
--determine the basis for segmentation
--determine which segments the company is targeting
--which type and how positioning is done within that target market
--Your suggestions regarding STP strategies of the company.
How to get marks in this assignment?
Apart from doing all above in structured and systematic way, a student who gives his own ideas and suggestions regarding STP strategies of the company is likely to get maximum marks.
Company name is given roll no. wise: See the list below:
Roll.no. –Company
1.--Ranbaxy
2.—Vodafone
3.—dabur
4.---Hero Honda
5.—HUL
6.—Kingfisher
7.—ITC
8.—ICICI
9.—Spice
10.—Airtel
11.—HCL
12.—SBI
13.—Subhiksha
14.—HDFC
15.—Axis bank
16.—Reliance fresh
17.—Microsoft
18.—Raddison
19.—Tata motors
20.—BSNL
21.—Onida
22.—mahindra
23.—Cipla
24.—TCS
25.—Maruti Suzuki
27.—Wipro
28.—Godrej
30.—P & G
31.—Jet airways
32.—tata indicom
33.—Infosys
34.—Samsung
35.—Philips
36.—LG
37.—Coke
38.—Pepsi
39.—MDH
41.—Reliance comm..
42.—Whirlpool
43.—Shaadi.com
44.—Macdonalds
46.—Barista
47.—CCD
48.—Dominoes
49.—Pizzahut
50.—Taj hotels
51.—General Motors
52.—Johnson and johnson