Monday, August 4, 2014


Dear Readers: 


This site has been converted into: www.kanwalkhehra.com

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1.Course Resources for MBA
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2.Free Online Journals
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3.Top Rated B Schools and Management Institutes
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4.Syllabi of MGT courses (only for reference.It is strongly recommended to refer libray for updated syllabi)
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5.Subject PPT's
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6.Previous Year Question Papers
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7.List of Marketing blogs
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8.Examination technique:Attempting questions
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9.Writing assignments
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10. Interview Tips
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11.GD : Group Discussion tips
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15.QUIZ
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25.Useful Web Links
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26. About Apeejay Institute Jalandhar 
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MBA III A/C- Advertising Management

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Thursday, July 31, 2014

MBA I C (2014 Batch) - QT

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Sunday, July 5, 2009

Useful Web links

Industry Association Web Sites
■www.the-dma.org - The Direct Marketing Association Web Site.
■www.marketingpower.com - American Marketing Association Web Site.
■www.dma.org.uk - The UK Direct Marketing Association Web Site.
■www.fedma.org - The European Direct Marketing Association Web Site.
■www.adma.com.au - The Australian Direct Marketing Association Web Site.
■www.hkdma.com - The Hong Kong Direct Marketing Association Web Site.

Industry Magazine/Journal/Periodical Web Sites
■www.dmnews.com - DM News, a weekly journal for direct marketing professionals.
■www.directmag.com - Direct Magazine, a monthly magazine for direct marketing professionals. ■www.1to1.com - 1 to 1, a monthly magazine for direct marketing professionals.
■www.targetonline.com - Target Magazine, a monthly magazine for direct marketing professionals.
■www.multichannelmerchant.com - Multichannel Merchant Magazine, a monthly magazine for direct marketing professionals dealing specifically with multichannel sales.
■www.BtoBonline.com - BtoB Magazine, an online journal for marketing and e-commerce strategists
■www.adage.com - Ad Age Magazine, a comprehensive weekly news magazine covering all aspects of the U.S. advertising business.
■www.marketingmag.ca - Canada's equivalent to Advertisting Age
■www.responsemagazine.com - Response Magazine, a monthly magazine for electronic direct marketing professionals.
■www.searchmarketingstandard.com - Search Marketing Standard, a quarterly magazine for search engine marketing professionals.
■www.revenuetoday.com - Revenue Magazine, a monthly magazine online marketing professionals.
■www.insidedirectmail.com - Inside Direct Mail, your monthly report on direct mail statistics, trends and lists.
■www.foliomag.com - Folio Magazine, the monthly magazine for magazine management.
■www.emarketingandcommerce.com - eM+C, the monthly magazine for search engine marketing professionals.
■www.fundraisingsuccessmag.com - Fimd Raising Success, the monthly magazine for effective nonprofit strategies.
■www.Quirks.com - Quirks Marketing Research Review, an online publication dedicated to providing practical applications in Marketing Research.

E-Commerce Information & Research Web Sites
■www.emarketer.com - Internet and e-commerce research and survey results.
■www.wdfm.com - Free weekly newsletter which critiques marketing oriented web sites.
■www.marketingsherpa.com - Free newsletters, case histories and statistics regarding online marketing.
■www.wilsonweb.com - Web marketing and e-commerce tips and hints by Dr. Ralph F. Wilson.
■www.ecommercetimes.com - Current news regarding the world of e-commerce and e-business. ■www.internetnews.com - Internet and e-commerce statistics covering a wide range of topics including PC penetration by geographic region, Internet usage numbers by month, top web sites, etc. The list is quite exhaustive and is compiled from sources such as AOL, Nielson Ratings, Harris Interactive, etc.
■www.imediaconnection.com - Marketing news, features, podcasts covering the online marketing sector.
■www.customerthink.com - CRMGuru - the global thought leader in customer-centric business.
■www.clickz.com - Expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing.
■www.marketingvox.com - Online marketing, internet marketing and e-marketing news for media buyers.
■www.mediapost.com - Online resource for all advertising media profesionals-print, online, radio, TV, cable….
■www.marketleap.com - Free search engine marketing tools for your website analysis: Link Popularity check, Search Engin Saturation and Keyword Verfication.
■www.alexa.com - Another free tool that provides traffic rankings and related links for the top web sites.
■www.compete.com - Another free tool that provides traffic rankings and related links for the top web sites.
■blog.nielsen.com/nielsenwire/ - Consumer news insights and reports.
■www.mediapost.com/publications/?fa=Articles.showEdition&art_type=13 - Breaking digital news by Media Post.
■www.paidcontent.org/ - The economics of content.

Other Pure Informational & Research Web Sites
■www.jup.com - Internet and e-commerce research and survey results. Free, but registration is required.
■www.exporthotline.com - This site houses hundreds of national and international government reports covering the rules, regulations, trends and forecasts of product and service sales by country. For example, in one extensive report you can learn of Italian e-commerce habits, trends and forecasts. In another report you can learn of the state of the TV cable market in Sweden. Free, but registration is required.
■www.amrresearch.com - Web site of AMR Research, a leading provider of business application and technology research for global organizations. View partial reports covering such topics as e-commerce, customer relationship management, and other strategic business applications.
■www.harrisinteractive.com - Web site of Harris Interactive, a worldwide market research firm best known for pioneering the use of the Internet to conduct scientifically accurate market research. Search their extensive library for relevant industry findings.
Census Information Web Sites

Privacy Rules & Regulations Web Sites
■www.understandingprivacy.org - Here you can find some simple tips to keep your information private, both online and off. They also have a variety of tools and resources to help businesses become more knowledgeable about good privacy practices.
■www.ftc.gov/privacy/index.html - Regualtions and rules about finacial privacy, credit privacy and Children's Privacy from Federal Trad Commission
■www.privacy.ca.gov/cover/onlineprivacy.htm - Privacy laws about financial privacy, health privacy, and online privacy from California Government
■www.the-dma.org/guidelines/EthicsGuidelines.pdf - Provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct
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Monday, June 8, 2009

Make your Resume

Click on the desired links below::
1.How to write a Resume
2.Resume Samples
3.Electronic Resume
4.Difference between Resume and CV
5.Resume writing guide
6.Resume Layout
7.Writing Resume Objective
8.Objective Samples
9.Tips for Freshers
10.Resume Mistakes
11.Resume Formats
12.How to Make your Resume stand Out
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Sunday, June 7, 2009

HRM by Gary Dessler

Click on the chapter links to download PPTs::

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
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Saturday, June 6, 2009

Whats In News today??

Click on the following links for today's news::

1.Financial Express

2.Domain B

3.Business Standard

4.The Hindu Business Line

6.Reuters Business News

7.Economic Times

8.Business Today

9.NDTV profit

10.UTV business News

11.Deccan Chronicle Business News

12.Rediff Business News

13.India Bizz News

14.Hindustan Times:Business

15.Times of India:Business

16.IBN live:Business

17.Business Mail

18.Business Samachar

19.Zee News : Business

20.International Business times: India

21.The Week


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Monday, June 1, 2009

Helpfull tips for GD

A group discussion can be categorically divided into three different phases:

i. Initiation/ Introduction

ii. Body of the group discussion

iii. Summarisation/ Conclusion

Let's stress on the initiation and summarisation:

Initiation Techniques

Initiating a Group Discussion is a high profit-high loss strategy.

When you initiate a Group Discussion, you not only grab the opportunity to speak, you also grab the attention of the examiner and your fellow candidates.

If you can make a favourable first impression with your content and communication skills after you initiate a Group Discussion, it will help you sail through the discussion.

But if you initiate a Group Discussion and stammer/ stutter/ quote wrong facts and figures, the damage might be irreparable.

If you initiate a Group Discussion impeccably but don't speak much after that, it gives the impression that you started the Group Discussion for the sake of starting it or getting those initial kitty of points earmarked for an initiator!

When you start a Group Discussion, you are responsible for putting it into the right perspective or framework. So initiate one only if you have indepth knowledge about the topic at hand.

There are different techniques to initiate a Group Discussion and make a good first impression:

i. Quotes
ii. Definition
iii. Question
iv. Shock statement
v. Facts, figures and statistics
vi. Short story
vii. General statement

Quotes

Quotes are an effective way of initiating a Group Discussion.

If the topic of a Group Discussion is: Should the Censor Board be abolished?, you could start with a quote like, 'Hidden apples are always sweet'.

For a Group Discussion topic like, Customer is King, you could quote Sam (Wal-mart) Walton's famous saying, 'There is only one boss: the customer. And he can fire everybody in the company -- from the chairman on down, simply by spending his money somewhere else.'

Definition

Start a Group Discussion by defining the topic or an important term in the topic.

For example, if the topic of the Group Discussion is Advertising is a Diplomatic Way of Telling a Lie, why not start the Group Discussion by defining advertising as, 'Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media like newspapers, magazines, television or radio by an identified sponsor'?

For a topic like The Malthusian Economic Prophecy is no longer relevant, you could start by explaining the definition of the Malthusian Economic Prophecy.

Question

Asking a question is an impactful way of starting a Group Discussion.

It does not signify asking a question to any of the candidates in a Group Discussion so as to hamper the flow. It implies asking a question, and answering it yourself.

Any question that might hamper the flow of a Group Discussion or insult a participant or play devil's advocate must be discouraged.

Questions that promote a flow of ideas are always appreciated.

For a topic like, Should India go to war with Pakistan, you could start by asking, 'What does war bring to the people of a nation? We have had four clashes with Pakistan. The pertinent question is: what have we achieved?'

Shock statement

Initiating a Group Discussion with a shocking statement is the best way to grab immediate attention and put forth your point.

If a Group Discussion topic is, The Impact of Population on the Indian Economy, you could start with, 'At the centre of the Indian capital stands a population clock that ticks away relentlessly. It tracks 33 births a minute, 2,000 an hour, 48,000 a day. Which calculates to about 12 million every year. That is roughly the size of Australia. As a current political slogan puts it, 'Nothing's impossible when 1 billion Indians work together'.'

Facts, figures and statistics

If you decide to initiate your Group Discussion with facts, figure and statistics, make sure to quote them accurately.

Approximation is allowed in macro level figures, but micro level figures need to be correct and accurate.

For example, you can say, approximately 70 per cent of the Indian population stays in rural areas (macro figures, approximation allowed).

But you cannot say 30 states of India instead of 28 (micro figures, no approximations).

Stating wrong facts works to your disadvantage.

For a Group Discussion topic like, China, a Rising Tiger, you could start with, 'In 1983, when China was still in its initial stages of reform and opening up, China's real use of Foreign Direct Investment only stood at $636 million. China actually utilised $60 billion of FDI in 2004, which is almost 100 times that of its 1983 statistics."

Short story

Use a short story in a Group Discussion topic like, Attitude is Everything.

This can be initiated with, 'A child once asked a balloon vendor, who was selling helium gas-filled balloons, whether a blue-coloured balloon will go as high in the sky as a green-coloured balloon. The balloon vendor told the child, it is not the colour of the balloon but what is inside it that makes it go high.'

General statement

Use a general statement to put the Group Discussion in proper perspective.

For example, if the topic is, Should Sonia Gandhi be the prime minister of India?, you could start by saying, 'Before jumping to conclusions like, 'Yes, Sonia Gandhi should be', or 'No, Sonia Gandhi should not be', let's first find out the qualities one needs to be a a good prime minister of India. Then we can compare these qualities with those that Mrs Gandhi possesses. This will help us reach the conclusion in a more objective and effective manner.'

Summarisation Techniques

Most Group Discussions do not really have conclusions. A conclusion is where the whole group decides in favour or against the topic.

But every Group Discussion is summarised. You can summarise what the group has discussed in the Group Discussion in a nutshell.

Keep the following points in mind while summarising a discussion:

Avoid raising new points.
Avoid stating only your viewpoint.
Avoid dwelling only on one aspect of the Group Discussion.
Keep it brief and concise.
It must incorporate all the important points that came out during the Group Discussion.
If the examiner asks you to summarise a Group Discussion, it means the Group Discussion has come to an end. Do not add anything once the Group Discussion has been summarised.

1. always be the initiator and concluder of the Group Discussion then being a participant.
2. But if you are particaipant always try to be the most vianl/key participant.
3. put points firmly and always try to get others support too.
4. if you find that the discussion os going offttrack then never loose an oppurtunity to bring it back to straem this is the best point to score max.
5. try to keep latest information on the topic .
6. be very polite , people may try to provoke you to to get more points but try to keep cool.
7. most important don't wait for your turn to speak when discussion is on. inturrupt politely if you want to put forward your points.
8. last but not the least keep atab on the time given for discussion. score points by wrapping up the discussion if you feel that the discussion is heating but the time is going to be over.
9. during clonclusion, do end with the conclusion note. that shows your leadership quality.

Best scoring points are:

1. initiation of discussion,
2.always keeping/trying tokeep discussion on track
3. conclusion on time
4. your capability to keep your cool and listen as well as putting your points.

Group Discussion basically means searching your team player, leadership, communication capability.
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Group discussion Tips (GD)

Click the links below to read:

1.GD tips and topics

2.GD Essentials personality traits

3.Helpfull tips for GD
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GD: Essential Personality traits for Placement

Students commonly ask - What the HR looks for in candidates while the GD is going on?
Read below to know:

Have you ever seen a football game?

Or been a part of a football team?
These questions might seem awkward and absurd when talking about How to crack a Group Discussion to get into a top B-School. But they are relevant to understand the nuances of a Group Discussion.
Just reiterating the cliché that a Group discussion, or Group Discussion, as it is commonly called, is a group process or a team building exercise does not help students. As in a football game, where you play like a team, passing the ball to each team member and aim for a common goal, Group Discussion is also based on team work, incorporating views of different team members to reach a common goal. A Group Discussion at a B-School can be defined as a formal discussion involving ten to 12 participants in a group.They are given a topic. After some time, during which they collect their thoughts, the group is asked to discuss the topic for 20 to 25 minutes.B-Schools use the Group Discussion process to assess a candidate's personality traits.

Here are some of the most important personality traits that a candidate should possess to do well at a Group Discussion:

1. Team Player
B-Schools lay great emphasis on this parameter because it is essential for managers to be team players.The reason: Managers always work in teams.
At the beginning of his career, a manager works as a team member. And, later, as a team leader.
Management aspirants who lack team skills cannot be good managers.

2. Reasoning Ability
Reasoning ability plays an important role while expressing your opinions or ideas at a Group Discussion.
For example, an opinion like 'Reduction in IIMs' fees will affect quality' can be better stated by demonstrating your reasoning ability and completing the missing links between fees and quality as:
'Reduction in IIMs' fees will result in less funds being invested on study material, student exchange programmes, research, student development activities, etc.
'Moreover, it costs money to attract good faculty, create good infrastructure and upgrade technology.
'With reduction in fees, less money will be available to perform these ,activities which will lead to deterioration in the quality of IIMs.'

3. Leadership
There are three types of situations that can arise in a Group Discussion:
~ A Group Discussion where participants are unable to establish a proper rapport and do not speak much.
~ A Group Discussion where participants get emotionally charged and the Group Discussion gets chaotic.
~ A Group Discussion where participants discuss the topic assertively by touching on all its nuances and try to reach the objective.
Here, a leader would be someone who facilitates the third situation at a Group Discussion.
A leader would have the following qualities:
~S/he shows direction to the group whenever group moves away from the topic.
~S/he coordinates the effort of the different team members in the Group Discussion.
~S/he contributes to the Group Discussion at regular intervals with valuable insights.
~S/he also inspires and motivates team members to express their views.
Caution: Being a mere coordinator in a Group Discussion does not help, because it is a secondary role.
Contribute to the Group Discussion with your ideas and opinions, but also try and steer the conversation towards a goal.

4. Flexibility
You must be open to other ideas as well as to the evaluation of your ideas: That is what flexibility is all about.
But first, remember: Never ever start your Group Discussion with a stand or a conclusion.
Say the topic of a Group Discussion is, 'Should India go to war with Pakistan?'
Some participants tend to get emotionally attached to the topic and take a stand either in favour or against the topic, ie 'Yes, India should', or, 'No, India should not'.
By taking a stand, you have already given your decision without discussing the topic at hand or listening to the views of your team members.
Also, if you encounter an opposition with a very strong point at the 11th hour, you end up in a typical catch-22 situation:
~If you change your stand, you are seen as a fickle-minded or a whimsical person.
~If you do not change your stand, you are seen as an inflexible, stubborn and obstinate person.

5. Assertiveness
You must put forth your point to the group in a very emphatic, positive and confident manner.
Participants often confuse assertiveness with aggressiveness.
Aggressiveness is all about forcing your point on the other person, and can be a threat to the group. An aggressive person can also demonstrate negative body language, whereas an assertive person displays positive body language.

6. Initiative
A general trend amongst students is to start a Group Discussion and get the initial kitty of points earmarked for the initiator.
But that is a high risk-high return strategy.
Initiate a Group Discussion only if you are well versed with the topic. If you start and fail to contribute at regular intervals, it gives the impression that you started the Group Discussion just for the sake of the initial points.
Also, if you fumble, stammer or misquote facts, it may work against you.
Remember: You never ever get a second chance to create a first impression.

7. Creativity/ Out of the box thinking
An idea or a perspective which opens new horizons for discussion on the Group Discussion topic is always highly appreciated.
When you put across a new idea convincingly, such that it is discussed at length by the group, it can only be positive.
You will find yourself in the good books of the examiner.

8. Inspiring ability
A good group discussion should incorporate views of all the team members.
If some team members want to express their ideas but are not getting the opportunity to do so, giving them an opportunity to express their ideas or opinions will be seen as a positive trait.
Caution: If a participant is not willing to speak, you need not necessarily go out of the way to ask him to express his views. This may insult him and hamper the flow of the Group Discussion.

9. Listening
Always try and strike a proper balance between expressing your ideas and imbibing ideas.

10. Awareness
You must be well versed with both the micro and macro environment.
Your awareness about your environment helps a lot in your Group Discussion content, which carries maximum weightage.
Caution: The content or awareness generally constitutes 40 to 50 percent marks of your Group Discussion.
Apart from these qualities, communication skills, confidence and the ability to think on one's feet are also very important.
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PTU question papers

1.PPM :Principles and Practices for Management
Dec-07,
May-08,
Dec-08

2.OB :Organizational Behavior
Dec-07,
May-08,
Dec-08

3.AM :Accounting for Management
Dec-07,
May-08,
Dec-08

4.QT :Quantitative Techniques
Dec-07,
May-08,
Dec-08

5.ME :Managerial Economics
Dec-07,
May-08,
Dec-08

6.BE :Business Environment
May-08,
Dec-08

7.POM :Productions and Operations Management
May-08,
Dec-08

8.HRM :Human Resource Management
May-08,
Dec-08

9. MM :Marketing Management
May-08,
Dec-08

10.FM :Financial Management
May-08,
Dec-08
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Previous year Question Papers

Click on the University for Question Papers:

1.LPU

2.ICFAI

3.ICFAI (ALL GROUPS)

4.IGNOU 2005 ,2006 ,2007 ,2008

5.PTU
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Sunday, May 31, 2009

Top Rated B Schools and Management Institutes


Top Rated** B Schools and Management Institutes for MBA, PGDM

CLICK ON THE LINKS TO VISIT WEBSITES OF B SCHOOLS::
Ranked amongst the top most business schools in India and Asia. The institute offers four programmes in Management. The PGP - Post Graduate Program (equivalent to MBA), the FPM - Fellowship Program in Management(equivalent to Ph.D), the FDP - Faculty Development Program for Management teachers and Trainers and the MDP - Management Development Program - a refresher for middle and top level managers. Admission process for PGP and FPM of IIM Ahemedabad involves taking the Common Admission Test (CAT) followed by group discussion and interviews for short listed candidates.



Ranked amongst the most prestigious business schools in India and Asia. The institute offers three full time programs. The PGDM - Post Graduate Program in Management (equivalent to MBA), the FPM - Fellowship Program in Management, the PGDCM - Post Graduate Diploma in Computer Aided Management. All three programs require the candidate to take CAT. The institute also offer part time PGDBM - Post Graduate Diploma in Business Management for managers with relevant work experience. In addition, MDP - Management Development Programs are held in regular intervals for middle and top level managers.



IIM Bangalore offers two year full time PGP - Post Graduate Program in Management (equivalent to MBA) and a FPM - Fellowship Program in Management. Both these programs require the candidate to take CAT. The institute also offers part time non residential PGSM - Post Graduate Program in Software Enterprise Management. There is a separate entrance test for this program. This business school is ranked amongst the top three business schools in the country.
IIM Lucknow offers a two year full time residential PGP - Post Graduate Program in Management and a four year FPM program. Both these programs require a candidate to take CAT. The institute also has an interesting student exchange program where students of this B-School go to premier B-Schools the world over and do part of their education. Students and faculty from these internationally reputed B-Schools in turn visit IIM Lucknow. It is ranked amongst the top five B-Schools in India.
Xavier Labour Research Institute, popularly known as XLRI was established in 1949 at Jamshedpur. The institute offers two courses at the post graduation level in management - a post graduate diploma in Business administration and a post graduate diploma in Personnel Management and Industrial Relations (PMIR). Online version of the brochure is also available. In 2001, the average salary (including foreign offers) soared by 70% (over last year) to a whopping Rs.8.06 lakhs per annum. The offers in the Business Management program averaged at an awe-inspiring Rs.9.71 lakhs and in the Personnel Management program at Rs. 6.5 lakhs. And these exclude ESOPs and other means of compensation.
Indian School of Business, Hyderabad is emerging as a preferred choice for MBA aspirants who want to pack in the program into a one year course. As it gradually builds up its permanent faculty base, the ISB has created a unique and sustainable visiting faculty model with some of the world's leading academicians from Wharton, Kellogg, Harvard, Stanford, Chicago, Duke and Texas among others. The school offers a one year Post Graduate Program in Management.


FMS is amongst the top 10 B-Schools in the country and probably one of the two attached to a university amongst the top ten. The full time program of FMS started in 1967. The whole outgoing batch of 2002 was placed within a span of 2 days. There were 8 foreign offers including British American Tobacco (BAT), OLAM and QAI among others.
Apeejay Institute of Management, Jalandhar was established in 1997 under the aegis of Apeejay Education Society founded by our Late President Dr. Stya Paul. It was granted the status of a Technical Campus in 2012 by All India Council of Technical Education. Apeejay Institute of Management Technical Campus has a very clear perspective of becoming academically responsive to the requirements of the Indian industry and commercial establishments. It has set for itself the goals of flair for innovation and capacity for adapting to the changing corporate scenario. The Institute draws its strength from a highly qualified and experienced faculty. The Institute is approved by All India Council for Technical Education (AICTE) and Govt. of Punjab, and is affiliated to Punjab Technical University, Jalandhar. Apart from the prestigious PhD in Management, the institute offers postgraduate courses MBA & MCA,under its 3 Schools.


The Indian Institute of Management, Indore (IIMI) is the latest addition to the IIM community. IIMI has a two-year post graduate programme emphasizing on Experiential learning, IT orientation, and Social Sensitivity. The construction of the new campus is progressing at a rapid pace and IIMI plans to operate out of the new campus from June 2003. IIM-I offers the following programs viz., (a) The Post Graduate Programme (PGP), a two year programme (b) Management Development Programme. These are held throughout the year. (c) Faculty Development Programme (FDP) is designed to assist in the development of teachers, researchers, and trainers for management education and (d) Executive Post-Graduate Programme (Exe-PGP) a 18-months programme, designed for working executives.


Established in 1996, The Indian Institute of Management Kozhikode, IIMK is the fifth Indian Institute of Management. Its academic programmes encompass a range of long term full time diploma programmes such as the Post Graduate Programme in Management, and a number of short duration executive education programmes. The institute also offers an "Interactive Distance Learning Programme"


**The list is displayed randomly.It does not predict rankings.
Other best** business schools in India offering MBA 



















**The list is displayed randomly.It does not predict rankings.




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